What is Workstream?

A Workstream represents the lifecycle of an individual customer conversation, from initiation through to final resolution. It includes all contacts to/from the customer and other parties, as well as all agent and related work activities involved in the resolution. Essentially, it is a way to manage and track the progress of customer interactions to ensure efficient and effective resolution.

How to Calculate Workstream

Calculating a workstream involves tracking various metrics such as the number of interactions, time taken for each interaction, and the overall time to resolution. This can be done using customer relationship management (CRM) tools that log each contact and activity, allowing you to analyze the data for insights and improvements.

Why Workstream Matters

Workstreams are crucial because they help organize and streamline customer interactions, ensuring that no steps are missed and that each customer receives timely and effective service. By managing workstreams, businesses can improve customer satisfaction, reduce resolution times, and enhance overall efficiency.

Factors Influencing Workstream

Several factors can influence the effectiveness of a workstream, including:

  • Complexity of the issue: More complex issues may require more interactions and time to resolve.
  • Agent expertise: Skilled agents can resolve issues more quickly and efficiently.
  • Customer responsiveness: Prompt responses from customers can speed up the resolution process.
  • Tools and technology: Effective CRM tools and communication platforms can streamline the workstream.

Strategies to Improve Workstream

To improve workstreams, consider the following strategies:

  1. Enhance agent training: Ensure agents are well-trained and knowledgeable.
  2. Implement robust CRM tools: Use advanced CRM systems to track and manage interactions.
  3. Streamline communication: Use efficient communication channels to reduce delays.
  4. Monitor and analyze data: Regularly review workstream data to identify bottlenecks and areas for improvement.

Related Terms

  • Workflow: The sequence of tasks that need to be completed.
  • Task flow: The progression of tasks within a workstream.
  • Project management: The overall process of managing and coordinating tasks and activities to achieve specific goals.

Conclusion

In summary, a workstream is a vital component of customer service management, helping to ensure that customer interactions are handled efficiently and effectively. By understanding and optimizing workstreams, businesses can improve their service quality and operational efficiency.

How NICE is Redefining Customer Experience

NICE offers the industry’s only unified AI platform for customer service automation. CXone Mpower revolutionizes how organizations automate customer service from start to finish—with channels, data, end-to-end workflows, and enterprise knowledge converging to improve customer experience at scale. With domain specific AI trained on the industry’s largest CX dataset, an open framework with endless integration possibilities, and a complete suite of advanced AI applications, CXone Mpower is one platform built for organizations of all sizes to deliver seamless customer service experiences, boost operational efficiency, and drive better outcomes.

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