Customer service is the support offered to customers before, during and after a purchase or use of a product or service.While customer service is an old concept, it has taken on increasing relevance in the "experience economy," with companies competing not just on the product or service they offer, but on the experiences they provide. Today, there is a premium placed on the speed, ease, convenience and satisfaction of interactions between customers and brands. Research convincingly shows that customers will take their business elsewhere if a company’s customer service is not up to expectations.
To excel at delivering consistently exceptional customer experiences, companies need to do more than just offer a phone number that customers can call.Companies also need to:
Delivering consistentand exceptional customer service can have a profound Impact on an organization's financial bottom line, while also impacting its reputation in the market.
