What is a Graphical User Interface (GUI)?

A graphical user interface (GUI) refers to the way users interact with computers, cell phones and other digital devices. A GUI is characterized by icons, windows, menus and other objects on the screen that make applications easy to navigate with the click of a mouse, the touch of a finger, or a keyboard shortcut. The proliferation of graphical user interfaces has made technology accessible even to people with very limited computer skills.

A well-designed GUI can have a positive impact on the customer experience. Consumers are increasingly turning to self-service channels, such as company websites and apps, to get their issues resolved and their questions answered. Graphical user interfaces for these self-service methods need to be intuitive and well tested with end users. Another place a good GUI can make a difference is in the contact center. When agent-facing tools have well designed GUIs, it can reduce training time and make it easier for agents to assist customers. The importance of graphical user interfaces shouldn't be overlooked as a tool to improve both customer and employee satisfaction.

How NICE is Redefining Customer Experience

NICE CXone is the industry’s only interaction-centric platform where channels, data, applications, and knowledge converge to improve customer experience at scale.

It is the leading, most complete and unified CX Platform on the market, used by thousands of organizations of all sizes around the world to help them consistently deliver exceptional customer experiences. CXone is a cloud native, unified suite of applications designed to help you holistically run your call (or contact) center operations.

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