• Login
  • FRLanguages
    • English
    • Deutsch
    • Français
    • 日本
    • 简体中文
    • العربية
    • 한국
    • Español
Customer Experience (CX) AI Platform
  • Customer Experience (CX) AI Platform×
  • Plateforme

    Plateforme Cxone Mpower

    • Workflows

      Automatisez chaque parcours de service client

    • Agents

      Maximisez la performance des agents

    • Connaissances

      Centralisez les données et la connaissance client

    Automatisation du Service Client

    • Présentation de la plateforme

      Plateforme d'IA pour automatisation du service client

  • Produits

    L'IA de confiance pour les entreprises

    • Copilot

      IA pour les employés

    • Autopilot

      IA pour les consommateurs

    • Actions

      IA pour les leaders de l’expérience client

    • Toutes les solutions IA d'expérience client

    Produits

    • Digital & Self-Service

      Self-Service fluide propulsé par l'IA conversationnelle

    • Gestion de l'Engagement Employé

      Applications robustes pour optimiser l'expérience employé (WEM)

    • Routage & Orchestration des Parcours

      Parcours client fluide sur tous les canaux, voix et digitaux

    • Accompagnement de l'Agent

      Outils IA pour guider et coacher les agents en temps réel

    • Analytique CX

      Des insights concrets pour améliorer l'expérience client

    • Plateforme Cloud Ouverte

      Plateforme cloud-native innovante pour soutenir l'expansion de votre expérience client

  • Solutions

    Par objectif métier

    Par objectif métier

    • Augmenter les Revenus

      Accélérez les ventes et la croissance du centre d’appels

    • Engager les Employés

      Renforcez l’autonomie et l’engagement

    • Fidéliser vos clients

      Améliorez la fidélité client à chaque interaction

    • Stimuler la Transformation Digitale

      Renforcez l’agilité et modernisez votre entreprise

    • Accroître l'Efficacité Opérationnelle

      Exploitez l’IA et l’automatisation

    • Passer au Cloud

      Migrez vos opérations vers le cloud

    • Améliorer la Conformité

      Protégez votre entreprise et vos clients

  • Services

    Services

    • Support client

      Un support mondial sur lequel vous pouvez compter

  • Ressources

    Ressources

    • Ressources

      Livre blancs, fiches produit, démos et autres

    • Blog

      Les dernières actualités CX par nos experts

    • Évènements

      Événements et webnaires à venir

    • Glossaire

      Lexique et définitions des termes en relation client

  • Société

    Société

    • À propos de NiCE

      Faciliter des expériences fluides dans le cloud

    • Événements

      Événements et webnaires à venir

    • Communiqué de presse

      Les dernières actualités sur NiCE

    • FRLanguages
      • English
      • Deutsch
      • Français
      • 日本
      • 简体中文
      • العربية
      • 한국
      • Español
    • Nous contacter
      • Login
    • Home
    • Glossaire
    • Customer Loyalty
    View a demo
    Get a quote
    Resource library

    On this page

    • What is Customer Loyalty?
    • Explore Products
    • What can NiCE do for you?

    • SCHEDULE A DEMO

    Vous souhaitez en savoir plus ?

    S’inscrire à la newsletter

    SUIVEZ-NOUS SUR LES RÉSEAUX

    © 2025 NICE
    • Conditions d'utilisation
    • Politique de confidentialité
    • Directives légales

    Stay Connected

    © 2025 NICE

    What is Customer Loyalty?

    Customer loyalty is a feeling of allegiance a consumer has for a business and is usually characterized by a long-term relationship and the customer’s willingness to make ongoing purchases. Customers become loyal when businesses earn their trust, typically by consistently delivering satisfying experiences. It is important to foster customer loyalty because it ultimately has a positive impact on the bottom line. An often-used statistic illustrates one compelling reason to focus on customer loyalty – it costs five times more to acquire a new customer than keep an existing one. But the economic benefits don’t stop there. Loyal customers make repeat purchases, often spend more than new customers, and can become brand promoters by writing good reviews, posting positive comments on social media, and recommending the business to friends and family. That last characteristic – brand promotion – is a particularly important aspect of customer loyalty because a recommendation from a trusted source is one the most effective “marketing” techniques.

    Customers’ willingness to recommend a brand is measured by their Net Promoter Scores® (NPS®). NPS is determined by asking one simple, but powerful, question: “How likely is it that you would recommend [brand] to a friend or colleague?” NPS is a proven measure of customer loyalty and a predictor of business growth. Providing exceptional CX is an effective way to increase customer loyalty, but great CX doesn’t happen by accident. Many businesses have established Voice of the Customer (VOC) programs as a way to design and deliver satisfying customer experiences that enhance the customer journey and create more lifelong customers. Customer Feedback software can help CX teams keep tabs on Net Promoter Scores and other indicators of customer loyalty.

    How NiCE is Redefining Customer Experience

    NiCE offers the industry’s only unified AI platform for customer service automation. CXone Mpower revolutionizes how organizations automate customer service from start to finish—with channels, data, end-to-end workflows, and enterprise knowledge converging to improve customer experience at scale. With domain specific AI trained on the industry’s largest CX dataset, an open framework with endless integration possibilities, and a complete suite of advanced AI applications, CXone Mpower is one platform built for organizations of all sizes to deliver seamless customer service experiences, boost operational efficiency, and drive better outcomes.

    Back to Glossary

    Contact us

    If you would like to know more about our platform or just have additional questions about our products or services, please submit the contact form. For general questions or customer support please visit our Contact us page.

    Omnichannel interaction routing

    Digital and Voice Channels

    Automatic Call Distributor (ACD)

    Interactive Voice Response (IVR)

    Proactive Engagement

    Automated notetaking

    AI Copilots

    Interaction Recording

    Quality Management (QM)

    Performance Management (PM)

    Feedback Management

    Interaction Analytics

    Autopilot

    Proactive AI Agent

    Knowledge Management

    Experience Optimization (XO)

    CRM Integrations

    UCaaS Integrations

    Call Center Software

    Customer Experiences

    Enlighten AI for CX

    Interaction Orchestration

    Workforce Augmentation

    Service Automation

    Platform