Businesses should respond by being where their customers are. This doesn’t just mean stepping up online marketing or social media presence. It also means providing digital customer service to match consumers’ increasing adoption of digital lifestyles. Not only will this align better to customer behavior, but it’s also a lower cost alternative to phone support, an important consideration in these days of shrinking revenue.
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Transforming customer experiences
Toronto-Dominion Bank (TD Bank) moved more than 9,000 call center employees from 15 cities in the US and Canada to a work-from-home (WFH) model in the weeks following widespread shutdowns due to COVID-19.
All businesses are using some type of cloud software these days, whether it be email, storage, CRM, etc. So why are so many companies that rely on customer experience for their business’ success still using old or on-premise call center software?
If you are manually pulling reports from disparate systems, processes become very inefficient and ultimately lead to a delay in visibility while the analysis and aggregation occurs. That’s why it’s so important for contact centers to have a performance management process to automatically aggregate raw data from the plethora of different data sources the contact center pulls from.
When COVID-19 first necessitated a work from anywhere approach, most contact centres were concerned with the basics: connecting remote contact centre agents to essential systems; redirecting customers to digital channels to lighten the load on contact centre agents; and trying to deliver a consistent experience under the circumstances.
Every business offers incentives in the workplace. The most basic incentive is compensation – the pay that we receive for doing a particular job. Long ago, a paycheck was enough to motivate employees. Not anymore. Today, businesses and organizations juggle all kinds of incentives in the workplace to make sure employees are productive, excited, and loyal to the company.
When COVID-19 first necessitated a work from anywhere approach, most contact centres were concerned with the basics: connecting remote contact centre agents to essential systems; redirecting customers to digital channels to lighten the load on contact centre agents; and trying to deliver a consistent experience under the circumstances.