Average handle time (AHT) or repeat contact doesn’t spike because leaders lack data.
May 7, 2026


Average handle time (AHT) or repeat contact doesn’t spike because leaders lack data.

Did you know that 90% of the world’s data was generated just in the last two years? In fact, over the last 13 years the amount of data captured globally has increased by an estimated 7,400%!
If you want to get somewhere, of course you need to know which direction you’re heading. To get there efficiently, you also need a deep understanding of where you currently are.
Customer sentiment can change quickly and unexpectedly, veering from delight to disappointment as an interaction or brand experience fails to deliver as expected.
I got on a call with customer service the other day while simultaneously juggling life as all moms do. I was hoping to just have a quick conversation and resolve a simple issue, but the discussion dragged on.