Woman on her phone, excited with the launch of NiCE New World

Welcome to a NiCE world

June 3, 2025

At NiCE, we believe great service doesn’t just happen, it’s something we create. Together. People and AI, united on one platform. That’s how we raise the bar for experiences every single day. We move fast with purpose. We evolve boldly, always focused on those we serve, from customers to partners, leaders, supervisors, agents, and teams.

In 2025, we’re entering a bold new chapter for NiCE. We’ve launched a fresh, new brand that reflects where we’re headed and what the world needs next. A world where service just works. Where experiences feel seamless, intelligent, and personal. Where businesses do more than react, they anticipate, assist, and elevate every moment.

What excites us most is that being NiCE has always defined who we are. Now, creating a NiCE world defines everything we do.

Why now?

The world is changing fast, and so are we. AI isn’t optional anymore. It’s foundational. It’s not something you bolt on. It belongs at the core, powering every experience. And service? It’s no longer just support. It’s strategy.

Our new brand reflects this shift where human experience and AI converge. It’s more than a new look. It’s a new lens. A clear expression of who we are, what we stand for, and where we’re going. It marks a new era of purposeful innovation, bold leadership, and connected intelligence.

Welcome to a NiCE world.

We’re glad you’re here, and we’re excited for you to join us on this new journey.

How we’re creating a NiCE world, one experience at a time

Recent research from Ipsos reveals a powerful insight: 70% of 65,000 consumers across 18 countries will choose a brand based solely on their experience.

Even more telling? Nearly half are willing to pay extra for experiences that truly resonate with them.

This shows that people have an appetite for connections that feel real, meaningful, and effortless. Now, imagine if customer service did more than meet expectations. Picture it feeling so seamless and personal, it makes someone’s day better. That’s what it means to create a NiCE world.

In a NiCE world, support comes faster. Conversations feel more personal and more effortless. Problems resolve themselves before they pile up. And customers don’t feel like a case number. Instead, they feel understood.

Consumers are clear about what they want. We’re listening, and we’re building for what people want.

Our AI platform is purpose-built to connect every touchpoint, every channel, every moment. It’s also dynamic to evolve with consumers and businesses, and is designed to deliver real results. We’re leading the future of AI-powered experiences from intent to resolution by helping teams move faster, work smarter, and serve better.

Join us as we reimagine customer service, powered by AI, elevated by people, and connected at every touchpoint to create a NiCE world.

NiCE is leading the way across Customer Experience, Financial Crime & Compliance, and Public Safety & Justice. Our platforms power high-stakes decisions, high-volume moments, and high-trust environments. This gives us a unique responsibility and powerful vantage point to shape what’s next.

We’re creating a smarter, more connected world. And it starts with one thing: A NiCE experience, every time.

Create a NiCE world logo

The customer experience: In a NiCE world, service anticipates and delivers

Think about the last time someone solved a problem before you even knew it existed. That kind of intuitive, proactive experience? In a NiCE world, it’s the standard.

Technology goes beyond responding to anticipate. It learns what matters most, adapts in real-time, and delivers support that feels effortless and personal.

That’s the power of one connected platform. And the transformation? It’s already happening.

At Sony Electronics, 16% of customer inquiries are now resolved through automation, and this number continues ticking upwards. With a unified view of every interaction, Sony’s teams can identify trends, adapt quickly, and improve service at every step. Response rates surged by over 40% after moving from static email surveys to real-time feedback across every channel.

Toyota Financial Services is reimagining customer outreach, using smarter insights to create deeper connections. The result? Conversations that feel more personal and memorable, and far less frustrating.

And, at Disney Streaming, the experience is now consistent across every major brand: Disney+, Hulu, ESPN+ and Star+. That means customers get the same NiCE service, no matter where they are or what they need.

This is what it looks like when service stops reacting and starts anticipating. When companies choose to lead with intelligence and focus on connection.

That’s a NiCE world. And it’s already here.

When businesses strategize service in a NiCE world, customer loyalty becomes advocacy, and people start looking forward to getting help, because it’s easy.

You can give the gift of time to your customers with faster resolutions and fewer transfers. It’s not about adding more tech. It’s about creating experiences that feel effortless for everyone.

The business experience: A NiCE world empowers teams and optimizes every workflow

Customer experience is more than a department, it’s the heart of your business.

Real transformation starts when you treat service as your daily opportunity to build loyalty, trust, and connection.

One leading North American communications service provider saw a 22% increase in billing amounts received and a 15% lift in on-time payments just by improving the customer experience.

These results don’t happen by chance. They happen when experiences are thoughtfully designed to be seamless, connected, and personal across every touchpoint.

That’s what it means to create a NiCE world: one experience, one conversation, one connection at a time.

It’s not just your customers who benefit. Your teams do too.

When workflows are optimized, and AI takes care of the repetitive tasks, your people get back to what they need most: clarity, time, and tools that help in the moment.

At CVS Caremark, automating manual admin tasks led to a 14% reduction in workforce effort, freeing up time for employees to focus on service, not spreadsheets. That means members get the right support to stay on track with prescriptions, while employees spend more time where it matters most.

At Lowe's, smart scheduling takes the heavy lifting off scheduling and operations, allowing teams to take time off without impacting operations. The result? Over $1 million in savings, and a workplace that works better for everyone.

Smarter automation. Simpler workflows. Happier teams. That’s how businesses are building momentum and creating a NiCE world.

Man at staircase using his phone to check the new NiCE world

The NiCE effect

The best part about creating NiCE experiences? They ripple outwards and multiply. When someone has an unexpectedly positive interaction with your company, they carry that energy forward. To their family, their team, and their community.

One thoughtful moment. One seamless solution. One conversation that just works.

At NiCE, we’re doing much more than improving CSAT scores or optimizing KPIs. We’re helping businesses feel more human, more connected, more NiCE.

Every interaction is a choice: Will this make someone’s day harder or easier? Will they leave feeling frustrated or grateful? Will your technology help your team do their best work?

The companies that make the best choices contribute to a world that feels better to live in.

Ready to create a NiCE world with us?

Seamless, connected, personal. That is so NiCE