Author

Andy Traba

Vice President of Product Marketing

About Andy Traba

Andy Traba is Vice President of Product Marketing at NiCE, where he establishes the narrative for AI platform innovation and its real customer and business impact. With over 20 years of experience spanning product, data, and operations, he has led high-impact go-to-market and innovation strategies for startups and global enterprises.

Blogs by this author

NiCE is a Leader and recognized highest in Ability to Execute and furthest in Completeness of Vision in the 2025 Gartner® Magic Quadrant™ for CCaaS

How a unified AI platform compounds intelligence to deliver exponential value

AI that forgets isn’t worth paying for: 5 reasons memory is key to AI-powered experiences

The power of partnership: How NiCE, AWS, ServiceNow, and Snowflake are creating a NiCE world

Welcome to a NiCE world