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Transforming customer experiences

Get to Know Erin Hester of the NiCE User Group’s Board of Directors

by NiCE
March 22, 2021

Tell us what you do at Bluegrass Cellular. I am the group manager of retail sales. I have 18 brick and mortar locations that report underneath my umbrella. I oversee day-to-day operations, sales goals, performance management of employees, and also developing those employees as well. The other piece that I have is our Voice of the Customer program where I serve as the product manager for our NiCE Satmetrix solution. It was something I didn’t want to give up when moving into the new role that I have right now.

What is customer effort and how does contact center AI impact it

What is Customer Effort and How Does Contact Center AI Impact it?

March 19, 2021

In these days of over-the-top service examples, sometimes we lose sight of the fact that many people just want their problems solved with very little effort on their part. In fact, the results of a study published in the Harvard Business Review* revealed that reducing customer effort is a better way to build loyalty than trying to delight customers.

Making the Case for AI in the Contact Center Answers to Your Top 8 Questions

Making the Case for AI in the Contact Center – Answers to Your Top 8 Questions

March 17, 2021

Artificial intelligence has the potential to transform the way your contact center operates and delivers customer experiences. That’s why so many businesses are investing in bots, advanced analytics and AI-infused call center applications. But contact center AI shouldn’t be used just for the sake of it – organizations should use it for very specific purposes to drive business results. The secret to AI success isn’t in the adoption of AI, it’s in how you use it.