• Login
  • Status
  • Support
  • Partners
  • Pricing
  • Careers
  • ENLanguages
    • English
    • Deutsch
    • Français
    • 日本
    • 简体中文
    • العربية
    • 한국
    • Español
Customer Experience (CX) AI Platform
  • Customer Experience (CX) AI Platform×
  • Platform

      CXone Mpower Platform

      • Platform Overview

        Complete AI platform for customer service automation

      • Enlighten AI

        Powering smarter CX with AI-driven insights and automation.

      • Cloud Architecture

        Innovative cloud-native foundation to rapidly scale extraordinary CX

      • Dashboards & Reporting

        Gain a full operational picture of your contact center, with enhanced visualization of real-time and historical insights

      • Integrations

        Seamlessly connect your business systems with our platform

      • Trust & Compliance

        Securing your trust with every interaction

      Discover the full value of AI in customer service

      Understand the benefits and cost savings you can achieve by embracing AI, from automation to augmentation.

      Calculate your savings

    • Products
      • Explore all Products

      • Capabilities

      • Interaction Orchestration

        Interaction Orchestration

        Orchestrate all interactions and workflows across every customer service touchpoint.

        Learn more

        • Omnichannel Routing

          Reduce wait times and boost conversions with smart customer-agent matching.

        • Proactive Engagement

          Generate more revenue, minimize hang-ups, and proactively connect to reduce friction.

        • AI Orchestrator

          Unify and optimize every customer service workflow from intent to fulfillment.

        • Agent Desktop Workspace

          Connect front and back office teams with data, conversations, and workflows together in one place.

      • Workforce Augmentation

        Workforce Augmentation

        Amplify team performance with specialized AI copilots for every role.

        Learn more

        • Specialized AI Copilots

          Elevate human performance with specialized AI copilots for every role.

        • Workforce Engagement Management

          Elevate employees, adapt to flexible work, and meet expectations - without compromise.

        • Automated Agent Notetaking

          Instantly summarize interactions - accelerating resolution times and agent efficiency.

        • Voice of the Customer

          Unlock customer insights to enhance experiences, drive loyalty, and boost business growth.

        • Interaction Analytics

          Gain AI-powered insights from 100% of interactions to drive continuous improvement.

      • Service Automation

        Service Automation

        Automated customer self-service solutions increasing retention rates.

        View Products

        • Intelligent Virtual Agent

          Boost self-service satisfaction and conversion with conversational AI agents.

        • Experience Optimization (XO)

          Synthesize real customer conversations to identify your top automation opportunities.

        • Proactive AI Agent

          Keep customers engaged in conversation from onboarding to installation, service, and retention.

        • Knowledge Management

          Activate AI-powered enterprise knowledge to increase self-resolution rates and loyalty.


      • Solutions

      • By Industry

        By Industry

        • BPO

          Business Process Outsourcers

        • Financial Services

          Customer experiences that count

        • Government

          Elevate citizen trust

        • Healthcare

          Healthy patient experiences

        • Insurance

          Secure policyholder experiences

        • Retail

          Delight customers where they shop

        • Telecom

          CX for Telecommunications

        • Travel & Hospitality

          Boost traveler and guest loyalty

        Discover the full value of AI in customer service

        Understand the benefits and cost savings you can achieve by embracing AI, from automation to augmentation.

        Calculate your savings

      • By Business Initiative

        By Business Initiative

        • Grow Revenue

          Boost conversions and win rates to accelerate growth

        • Engage & Empower Employees

          Create a workplace of truly engaged employees

        • Boost Customer Loyalty

          Improve customer loyalty on interactions across the journey

        • Drive Digital Transformation

          Integrate digital technology at the center of CX

        • Small and Medium Business

          Drive growth and boost revenue with smarter, cost-effective customer service built for SMBs.

        • Call Center Software

          Empower agents to provide better experiences

        • Increase Operational Efficiency

          Leverage AI and automation to increase agent retention

        • Move to the Cloud

          Elevate experiences by moving operations to the cloud

        • Improve Compliance

          Protect your consumers with pre-built compliance solutions

        • Proactive Customer Engagement

          Elevate customer satisfaction with proactive conversational AI

      • Integrations & Custom Solutions

        Integrations & Custom Solutions

        • CXexchange Marketplace

          Discover partner solutions to extend capabilities on our platform

        • Pre-Built Integrations

          Seamlessly connect your business systems with our platform

        • Developer Tools & APIs

          Endless customization options with RESTful APIs and robust SDKs

        • Partner Ecosystem

          Embark on a journey of shared success and collaboration

        91% of customers recommend NiCE as a preferred CCaaS vendor

        Gartner® named NiCE the only Customers’ Choice CCaaS vendor in its 2024 Peer Insights™ “Voice of the Customer for Contact Center as a Service” report.

        Get report


      • View All Products
    • Services
      • Explore all Services

      Professional Services

      • Professional Services

        Industry-leading expertise, tools and know-how

      • Implementation Partners

        NICE-certified implementation partners

      • Business Consulting

        Your partner for successful transformation

      Training

      • Contact Center Training

        Tailored education delivered by CX experts

      Support & Assistance

      • Customer Support

        Global support you can depend on

      Make the smartest buying decision with the latest Gartner analysis

      NiCE has been named a Gartner® Magic Quadrant™ Leader for Contact Center as a Service for the 10th consecutive year and is positioned furthest on Completeness of Vision.

      Get report

    • Resources

        Knowledge Base

        • All Resources

          Whitepapers, datasheets, demos and more

        • Analyst Perspectives

          Contact center reports from third party analysis

        • Terms Glossary

          Detailed descriptions of industry-related terms

        • FAQs

          Contact center focused frequently asked questions

        • Guides

          Expert insights for superior CX

        Learning & Insights

        • On-Demand Webinars

          Browse our extensive webinar catalog

        • Interactive Product Tours

          Explore the complete platform with our self-guided demos

        • Blog

          CX industry guidance by contact center experts

        • Why NiCE? Video Series

          Step Inside The Room Where It Happened to see CX AI in action

        • NiCE & Simple: Video Demo Series

          Brilliant, bite-sized videos from our top product pros

        Community

        • Events

          Upcoming events and webinars

        • Customer Stories

          Our customer's success is paramount. Read case studies about real CX transformation

        • NiCE Clubs

          Collaborate, learn, and share best practices for customer service excellence

        Discover the full value of AI in customer service

        Understand the benefits and cost savings you can achieve by embracing AI, from automation to augmentation.

        Calculate your savings

      • Company

          Company

          • About Us

            Powering seamless cloud experiences

          • Investors

            Investors relations, reports and filings

          • Global Offices

            Interactive map of locations worldwide

          • Careers

            View job openings and learn about our culture

          • NiCE Leadership

            Meet our global leadership and executive team

          News & Media

          • Events

            Upcoming events and webinars

          • Press Releases

            Find the latest updates from NiCE

          • Media Center

            Media contacts and resources

          Corporate Governance

          • NiCE Trust Center

            Securing your trust with every interaction

          • Market Leadership

            Discover why NiCE is the market leader

          • Corporate Responsibility

            In a world where you can be anything, be NiCE

          Make the smartest buying decision with the latest Gartner analysis

          NiCE has been named a Gartner® Magic Quadrant™ Leader for Contact Center as a Service for the 10th consecutive year and is positioned furthest on Completeness of Vision.

          Get report

          • ENLanguages
            • English
            • Deutsch
            • Français
            • 日本
            • 简体中文
            • العربية
            • 한국
            • Español
          • Get Started
            • Login
            • Status
            • Support
            • Partners
            • Pricing
            • Careers

          Company

          • About Us
          • Careers
          • Global Leadership
          • Media Center
          • Investors
          • Awards
          • Global Office Locations
          • Contact Us
          • CCaaS
          • Customer Experience
          • NiCE Public Safety
          • NiCE Actimize
          • NiCE RPA

          Partners

          • NiCE Partners Overview
          • Developer Partners (DEVone)
          • CXone Mpower Partner Portal
          • NiCE Help Partner Portal
          • NiCE User Group

          Customer Support

          • Customer Support Overview
          • CXone Mpower Support Login
          • NiCE Customer Support
          © 2025 NiCE
          • Terms of Use
          • Site Map
          • Privacy Policy
          • Legal
          • Cookies Settings
          • Accessibility

          Stay Connected

          © 2025 NiCE

          Building Smarter Self-Service: How NiCE’s Enlighten XO Powers Businesses to Deliver Engaging CX Across Digital Channels

          by Michele Carlson
          October 12, 2021
          Share

          Demand for self-service is soaring. Consumers expect more than ever, beginning with the 24/7, always-available convenience of finding solutions to their problems themselves. Though most businesses now offer at least one self-service app, a Gartner survey found that just one in 10 customers report resolving their issue using self-service entirely.

          When self-service can’t answer questions, customers inevitably seek out live interactions, creating a two-fold challenge for contact centers—higher customer frustration and increased costs. Live interactions, through voice and chat, are exponentially more expensive than self-service channels. Gartner estimates live channels cost an average of $8.01 per contact versus just $0.10 per contact for self-service channels, including company websites and chatbots.

          Self-service, when done right, reduces costs and improves customers’ experiences. In fact, Abderdeen research found that consumers who resolve issues in self-service report higher levels of customer satisfaction, which positively impacts the brand. What’s more, they statistically make more complete payments, more frequently, according to McKinsey.

          As a result, a growing number of organizations are prioritizing improvements to their self-service capabilities. Most (71%, according to a survey by NiCE) agree that self-service channels, including chatbots and virtual assistants, simplify customer interactions. Still, nine in 10 of them say chatbots and virtual assistants need to get smarter before customers are willing to use them regularly.

          Building Smarter Self-Service

          Self-service budgets are significant and growing. Verified Market Research® estimates $6B in global spend with 19% annual growth from 2021 to 2028. Self-service development today, however, is ineffective, but it doesn’t have to be. Now, Enlighten XO makes it easy to evolve from reactive guesswork into a data-driven strategy by solving two key challenges:

          • Challenge 1: Understanding expansive data sets

          Self-service apps are ripe for optimization, but they need expansive data sets for training and tuning, something that’s difficult to manufacture at scale.

          For example, could a human…

          • Review every interaction to categorize every customer intent?
          • Identify the root cause of each interaction?
          • Track and follow each task and every conversational turn?
          • Find every agent activity required to resolve each customer intent?

          Add in millions of interactions across dozens of channels - that’s a tall order – perhaps impossible. Instead of relying on manual processes, Enlighten XO transforms self-service with an AI-powered data-driven strategy. AI and machine learning automatically and continuously identify customer needs while prioritizing self-service opportunities for the most significant business impact.

          Enlighten XO takes the tasks that were impossible in manual work and does them continuously, consistently, and automatically across every interaction on every channel.

          • Challenge 2: Harnessing the most valuable data to improve self-service 

          Live agent conversations contain an untapped wealth of data – with valuable insight into improving digital channels. From live conversations, businesses gain insight into the customers’ intents, each conversational turn, the agents’ responses, and their activities to resolve the customer’s question. Until now – this valuable, live conversation data was not a part of developing self-service applications. Enlighten XO seamlessly includes live conversational data, the most beneficial and most complete source of insights for self-service to improve digital channels.

          Prioritizing self-service improvement is the first step in meeting the evolving needs of today’s digital-first consumers. When customers are unable to solve their issues without moving to an agent-assisted channel, CX suffers.

                         “For businesses, the key to understanding the digital transformation of consumer life is realizing that consumers do not just want to interact with you via digital channels; most of the time, they don’t want to interact with you at all. They want a fully self-serve digital experience.”

                                                                                                                   - Sheila Monroe, Forbes

          NiCE introduces the key to smarter self-service: Enlighten XO. By continuously learning from agent-assisted interactions, Enlighten XO transforms self-service development with a data-driven approach, leveraging AI and analytics to improve experiences with every interaction. Enlighten XO is the only solution that gathers insights from live agent interactions to improve self-service experiences and improves self-service containment. 

          With Enlighten XO, organizations are building smarter self-service faster by:

          • Identifying the best self-service opportunities from employee-assisted interactions and discovering thousands of training phrases
          • Creating a detailed conversational flow that models ideal resolution paths for every identified intent
          • Prioritizing the most automatable opportunities for ROI, making it clear where to invest time and effort to improve customer experience.

          Faster, better, smarter self-service, powered by Enlighten XO, results in:

          • Improvements to first contact resolution by replacing guesswork with precise insights, and actionable next steps
          • Increased automation that resolves more complex customer intents using specific training phrases and ideal resolution paths for every intent
          • Higher customer satisfaction by driving greater engagement driven from smarter digital channels

          The pandemic accelerated customers’ preferences for self-service. When it comes to checking a balance, paying a bill, or resolving another support need, consumers expect to solve their problems independently—no customer service rep required.

          The standard for self-service experience is rapidly increasing. With every interaction across every brand,  your customers gain more self-service experiences that consistently give them higher expectations. Are your digital channels ready to set the bar higher, or will you fall short of expectations? Enlighten XO helps organizations become more digitally fluent in delivering smarter self-service for the digital-first experience generation.

           

          About the Author

          Michele Carlson

          Michele is a Director of Product Marketing who helps brands accelerate their digital transformation with cutting-edge AI and analytics solutions. She brings a warm, energetic approach to connecting businesses and consumers with technology to drive results. Her experience with AI and analytics spans over a decade and includes product development, change management, data analysis, and coaching skill development. Outside of work, Michele is a mom of four and enjoys skiing and yoga.

          See All Blogs

          Follow Us

          Follow us to get the latest news from your preferred Social Network

          linkedinlinkedinlinkedinlinkedin

          Popular Posts

          5 reasons why AI without memory is just guesswork

          July 2, 2025

          AI that forgets isn’t worth paying for: 5 reasons memory is key to AI-powered experiences

          Read

          July 1, 2025

          Create a streamlined world: Where tickets and data live in one place

          Read
          The power of partnership: How NiCE, AWS, ServiceNow, and Snowflake are creating a NiCE world

          June 24, 2025

          The power of partnership: How NiCE, AWS, ServiceNow, and Snowflake are creating a NiCE world

          Read

          June 18, 2025

          Reimagine automation with CXone Mpower Agents that act, resolve, and scale instantly

          Read

          June 17, 2025

          Building a NiCE world: The stories making the world brighter

          Read

          More from the blog

          5 reasons why AI without memory is just guesswork
          AI

          AI that forgets isn’t worth paying for: 5 reasons memory is key to AI-powered experiences

          Think about the last time a business truly impressed you. Not with flashy tech or a clever ad, but with the simple power of remembering who you are.

          July 2, 2025

          Customer Experience

          Create a streamlined world: Where tickets and data live in one place

          What if service wasn’t something customers had to chase… but something that found them? What if technology didn’t replace people… but actually amplified their ability to serve? What if we could finally blur the lines between the front office and back office… making the entire customer journey seamless?

          July 1, 2025

          The power of partnership: How NiCE, AWS, ServiceNow, and Snowflake are creating a NiCE world
          AI

          The power of partnership: How NiCE, AWS, ServiceNow, and Snowflake are creating a NiCE world

          At NiCE, our vision is to create a world where customer service just works. It’s a world that is seamless, smart, and connected across every interaction.

          June 24, 2025