Customer Service – The Social Way
January 13, 2020
Customer service is changing rapidly and fundamentally. In their private life, Millennials and Gen Z have long since abandoned outdated ways of communicating with each other – today, “the screen” is the place to be (and interact), whether it’s Facebook, WhatsApp, Twitter or any other social network. Social media is literally revolutionizing the way people live and interact – as per October 2019, there were over 3.7 billion active social media users worldwide (source: statista.com).Naturally, shifts in the way people interact with each other will sooner or later influence how they expect to interact with companies and their customer service. Read this recently published eBook for detailed insight into how to approach Social Customer service. Or if you are pinched for time, here’s a quick summary of some of the new challenges that come with “going social.”