You Asked: How can purpose-built generative AI improve CX?


AI is here and it’s already changing the way we think about conversations. When it comes to customer experiences, however, it takes more than a good large language model to deliver safe, trusted, and useful results. Mark Smith from Ventana Research and Elizabeth Tobey, head of marketing for NICE’s digital solutions, will talk about why less might be more when it comes to generative AI applications for brands and customer experience, and why training models on smaller datasets and for specific use cases can yield better, more effective, and trustworthy results in ways that are already revolutionizing CX.

Mark Smith | CEO & Chief Research Officer at Ventana Research
Elizabeth Tobey | Head of Marketing, Digital Solutions at NICE