Proactive CX Isn't About Inbound Call Reduction


To date, the focus of most companies has been on improving the handling of customer queries as they come in, be it through chatbots, self-service, or call centers. However, oftentimes it is the customers who don’t call—the silent sufferers, or those that simply don’t have the time to get in touch—that are costing your business dearly.

In this webinar you will learn:

  • The key differences between proactive and reactive CX
  • The importance of a well-designed proactive journey
  • The benefits of using specialist AI for proactive SMS conversations
  • How some companies are already generating significant value from proactive CX