Keeping customers at the center during digital transformation and rebranding

Overview

Nexidia Analytics made it possible for Banco BMG to monitor and manage teams in office and at home, to identify opportunities to improve service and build a strong relationship with customers. This included incorporating customer perceptions of new products and brand positioning into strategic decision-making. In addition, the centralization of analytics management made it easier for the bank to create customized reporting, as well as regular and ad hoc operational reports.