How to Surprise Your Customers: Analytics in the World of Digital Engagement


How many of your customers say “Wow, that was easy!”? Often, a frictionless resolution to a customer needs event can result in just that—but are you listening? Just as important, what if your customers have something else to say? Fortunately, you have a treasure trove of customer data that can be aggregated and accessed with special tools designed to probe into your customers’ digital experiences and contact center experiences alike. Join this discussion to learn how rich analytics make it possible for you to always stay one step ahead of your customers.

Our discussion includes:

  • Expert knowledge on how businesses are expanding their use of data.
  • A look into what analytics can do to improve customers’ digital experiences
  • A case study on how analytics helped one business drive convincing results