CRM is among the largest and fastest growing areas of enterprise software. But many CRM projects fail due to poor data quality. This whitepaper discusses the many ways that CRM systems are leaving opportunities on the table – by not being sustainable due to poor data quality, and by not integrating fully with contact center interactions data and AI analytics that can drive superior CX and powerful organizational outcomes.
Download this paper to learn more about how the synergy between CRM systems and omnichannel contact center interaction analytics allows organizations to:
- Navigate the complexities of data from disparate channels.
- Automate “voice of customer” acquisition with no loss of information.
- Obtain a 360-degree view of customers.
- Drive outcomes.
CRM programs must be strategically matured by integrating AI-powered omnichannel interaction analytics to maximize value, drive customer-centricity and meet evolving customer expectations. Read on to learn how you can leverage the power of AI interaction analytics to extend the value of your CRM system and reach business outcomes you’ve never imagined were possible.