Why bridges? Connection. A bridge connects places, people, ideas, and much more.
As the world continues to connect, innovate, and grow, the need for bridges, figuratively speaking, has never been more critical. As needs grow, so do opportunities, and capitalizing on those opportunities separates the successful from those who get left behind.
The need for bridges is paramount in the CX world as companies communicate, or attempt to communicate, with their customers. However, there is a divide separating customer expectations from business reality. This gap comprises a shortage of smart self-service options, a lack of personalization, or frustrating digital journeys that lead to negative interactions.