The consumer these days makes decisions faster than most sales organizations can react. Whether they’re shopping online, comparing financial products, or evaluating software, their tolerance for friction is nearly zero.
March 4, 2026


The consumer these days makes decisions faster than most sales organizations can react. Whether they’re shopping online, comparing financial products, or evaluating software, their tolerance for friction is nearly zero.
Think back to your first entrepreneurial endeavor – perhaps it was even setting up a simple lemonade stand outside your childhood home.