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Transforming customer experiences

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How personality types and real, meaningful connections can set your business apart

How personality types and real, meaningful connections can set your business apart

January 16, 2020

The most compelling memorable customer experiences come from the relationships we have with businesses that understand us. That’s why you go to the same coffee shop every morning. The barista knows how you like your latte, they know you like a quick chat about your busy day ahead and they even remember your name. Though these brief interactions might seem insignificant, they’re the reason you become a loyal customer—the barista adjusts the service provided to reflect your likes and dislikes.

Uncovering Cloud Options for Your Organization

Uncovering Cloud Options for Your Organization

January 14, 2020

Since 2006, cloud computing has expanded and advanced in incredible ways. While cloud computing is a staple in numerous organizations, less than half of contact centers have any form of investment in cloud technology. But, we see the rate of cloud adoption in contact centers rising every year now. Is your contact center ready to make the leap to cloud computing? Here are a few considerations to make as you prepare for the transition.

contact center crm integration

Taking Customer Effort out of Customer Experience

December 26, 2019

Webster’s Dictionary defines effort as “strenuous physical or mental exertion”. If you’ve ever had to call a business multiple times to resolve an issue or wasted precious time being hopelessly lost in a confusing automated phone menu, then you can relate to this strenuous mental exertion. The amount of effort customers experience when interacting with a business directly impacts their relationship. If your organization is losing customers despite having a superior product or service, then customer effort may be the culprit. Harvard Business Review takes it a step further stating that “the #1 most important factor in customer loyalty is the reduction of customer effort.”