• Login
  • Status
  • Support
  • Partners
  • Pricing
  • Careers
  • ENLanguages
    • English
    • Deutsch
    • Français
    • 日本
    • 简体中文
    • العربية
    • 한국
    • Español
Customer Experience (CX) AI Platform
  • Customer Experience (CX) AI Platform×
  • Platform

      CXone Mpower Platform

      • Platform Overview

        Complete AI platform for customer service automation

      • Enlighten AI

        Powering smarter CX with AI-driven insights and automation.

      • Cloud Architecture

        Innovative cloud-native foundation to rapidly scale extraordinary CX

      • Dashboards & Reporting

        Gain a full operational picture of your contact center, with enhanced visualization of real-time and historical insights

      • Integrations

        Seamlessly connect your business systems with our platform

      • Trust & Compliance

        Securing your trust with every interaction

      Discover the full value of AI in customer service

      Understand the benefits and cost savings you can achieve by embracing AI, from automation to augmentation.

      Calculate your savings

    • Products
      • Explore all Products

      • Capabilities

      • Interaction Orchestration

        Interaction Orchestration

        Orchestrate all interactions and workflows across every customer service touchpoint.

        Learn more

        • Omnichannel Routing

          Reduce wait times and boost conversions with smart customer-agent matching.

        • Proactive Engagement

          Generate more revenue, minimize hang-ups, and proactively connect to reduce friction.

        • AI Orchestrator

          Unify and optimize every customer service workflow from intent to fulfillment.

        • Agent Desktop Workspace

          Connect front and back office teams with data, conversations, and workflows together in one place.

      • Workforce Augmentation

        Workforce Augmentation

        Amplify team performance with specialized AI copilots for every role.

        Learn more

        • Specialized AI Copilots

          Elevate human performance with specialized AI copilots for every role.

        • Workforce Engagement Management

          Elevate employees, adapt to flexible work, and meet expectations - without compromise.

        • Automated Agent Notetaking

          Instantly summarize interactions - accelerating resolution times and agent efficiency.

        • Voice of the Customer

          Unlock customer insights to enhance experiences, drive loyalty, and boost business growth.

        • Interaction Analytics

          Gain AI-powered insights from 100% of interactions to drive continuous improvement.

      • Service Automation

        Service Automation

        Automated customer self-service solutions increasing retention rates.

        View Products

        • Intelligent Virtual Agent

          Boost self-service satisfaction and conversion with conversational AI agents.

        • Experience Optimization (XO)

          Synthesize real customer conversations to identify your top automation opportunities.

        • Proactive AI Agent

          Keep customers engaged in conversation from onboarding to installation, service, and retention.

        • Knowledge Management

          Activate AI-powered enterprise knowledge to increase self-resolution rates and loyalty.


      • Solutions

      • By Industry

        By Industry

        • BPO

          Business Process Outsourcers

        • Financial Services

          Customer experiences that count

        • Government

          Elevate citizen trust

        • Healthcare

          Healthy patient experiences

        • Insurance

          Secure policyholder experiences

        • Retail

          Delight customers where they shop

        • Telecom

          CX for Telecommunications

        • Travel & Hospitality

          Boost traveler and guest loyalty

        Discover the full value of AI in customer service

        Understand the benefits and cost savings you can achieve by embracing AI, from automation to augmentation.

        Calculate your savings

      • By Business Initiative

        By Business Initiative

        • Grow Revenue

          Boost conversions and win rates to accelerate growth

        • Engage & Empower Employees

          Create a workplace of truly engaged employees

        • Boost Customer Loyalty

          Improve customer loyalty on interactions across the journey

        • Drive Digital Transformation

          Integrate digital technology at the center of CX

        • Small and Medium Business

          Drive growth and boost revenue with smarter, cost-effective customer service built for SMBs.

        • Call Center Software

          Empower agents to provide better experiences

        • Increase Operational Efficiency

          Leverage AI and automation to increase agent retention

        • Move to the Cloud

          Elevate experiences by moving operations to the cloud

        • Improve Compliance

          Protect your consumers with pre-built compliance solutions

        • Proactive Customer Engagement

          Elevate customer satisfaction with proactive conversational AI

      • Integrations & Custom Solutions

        Integrations & Custom Solutions

        • CXexchange Marketplace

          Discover partner solutions to extend capabilities on our platform

        • Pre-Built Integrations

          Seamlessly connect your business systems with our platform

        • Developer Tools & APIs

          Endless customization options with RESTful APIs and robust SDKs

        • Partner Ecosystem

          Embark on a journey of shared success and collaboration

        91% of customers recommend NiCE as a preferred CCaaS vendor

        Gartner® named NiCE the only Customers’ Choice CCaaS vendor in its 2024 Peer Insights™ “Voice of the Customer for Contact Center as a Service” report.

        Get report


      • View All Products
    • Services
      • Explore all Services

      Professional Services

      • Professional Services

        Industry-leading expertise, tools and know-how

      • Implementation Partners

        NICE-certified implementation partners

      • Business Consulting

        Your partner for successful transformation

      Training

      • Contact Center Training

        Tailored education delivered by CX experts

      Support & Assistance

      • Customer Support

        Global support you can depend on

      Make the smartest buying decision with the latest Gartner analysis

      NiCE has been named a Gartner® Magic Quadrant™ Leader for Contact Center as a Service for the 10th consecutive year and is positioned furthest on Completeness of Vision.

      Get report

    • Resources

        Knowledge Base

        • All Resources

          Whitepapers, datasheets, demos and more

        • Analyst Perspectives

          Contact center reports from third party analysis

        • Terms Glossary

          Detailed descriptions of industry-related terms

        • FAQs

          Contact center focused frequently asked questions

        • Guides

          Expert insights for superior CX

        Learning & Insights

        • On-Demand Webinars

          Browse our extensive webinar catalog

        • Interactive Product Tours

          Explore the complete platform with our self-guided demos

        • Blog

          CX industry guidance by contact center experts

        • Why NiCE? Video Series

          Step Inside The Room Where It Happened to see CX AI in action

        • NiCE & Simple: Video Demo Series

          Brilliant, bite-sized videos from our top product pros

        Community

        • Events

          Upcoming events and webinars

        • Customer Stories

          Our customer's success is paramount. Read case studies about real CX transformation

        • NiCE Clubs

          Collaborate, learn, and share best practices for customer service excellence

        Discover the full value of AI in customer service

        Understand the benefits and cost savings you can achieve by embracing AI, from automation to augmentation.

        Calculate your savings

      • Company

          Company

          • About Us

            Powering seamless cloud experiences

          • Investors

            Investors relations, reports and filings

          • Global Offices

            Interactive map of locations worldwide

          • Careers

            View job openings and learn about our culture

          • NiCE Leadership

            Meet our global leadership and executive team

          News & Media

          • Events

            Upcoming events and webinars

          • Press Releases

            Find the latest updates from NiCE

          • Media Center

            Media contacts and resources

          Corporate Governance

          • NiCE Trust Center

            Securing your trust with every interaction

          • Market Leadership

            Discover why NiCE is the market leader

          • Corporate Responsibility

            In a world where you can be anything, be NiCE

          Make the smartest buying decision with the latest Gartner analysis

          NiCE has been named a Gartner® Magic Quadrant™ Leader for Contact Center as a Service for the 10th consecutive year and is positioned furthest on Completeness of Vision.

          Get report

          • ENLanguages
            • English
            • Deutsch
            • Français
            • 日本
            • 简体中文
            • العربية
            • 한국
            • Español
          • Get Started
            • Login
            • Status
            • Support
            • Partners
            • Pricing
            • Careers

          Company

          • About Us
          • Careers
          • Global Leadership
          • Media Center
          • Investors
          • Awards
          • Global Office Locations
          • Contact Us
          • CCaaS
          • Customer Experience
          • NiCE Public Safety
          • NiCE Actimize
          • NiCE RPA

          Partners

          • NiCE Partners Overview
          • Developer Partners (DEVone)
          • CXone Mpower Partner Portal
          • NiCE Help Partner Portal
          • NiCE User Group

          Customer Support

          • Customer Support Overview
          • CXone Mpower Support Login
          • NiCE Customer Support
          © 2025 NiCE
          • Terms of Use
          • Site Map
          • Privacy Policy
          • Legal
          • Cookies Settings
          • Accessibility

          Stay Connected

          © 2025 NiCE
          Master your business with Enlighten Actions to revolutionize experiences

          Master your business with Enlighten Actions to revolutionize experiences

          by Elizabeth Tobey
          September 15, 2023
          Share

          Driving customer loyalty while increasing market share and improving profitability has always been at the heart of running a successful business. Today’s constantly shifting business environment, ever-changing consumer preferences, and technology requirements compound the complexity of balancing loyalty, growth, and costs.

          This is especially true for CX leaders, who must incorporate dynamic CX strategy, future-focused business, and technological goals, as well as maintain staff efficiency and retention. Market advancements and the constant evolution of technology must also remain top of mind, as compliance with regulated industries is also essential, particularly as more complex business processes move to virtual environments. Which is why organizations are turning to AI solutions to help them achieve better decision velocity across their day-to-day activities.

          What is Enlighten Actions

          Enlighten Actions delivers trusted AI for business, tailored for CX leaders, combining the simple, intuitive, and humanized conversational attributes of generative AI with the trusted, secure and domain-specific data of CX. Enlighten Actions connects and runs on top of internal business data that is always aligned with company knowledge and goals, connects with systems/applications in a way which allows it to automatically take certain actions, and identifies proactive ways to alert managers to changes in their business landscape.

          Enlighten Actions utilizes specialized AI models built for the CX industry and the latest generative AI models to proactively uncover areas for AI-driven optimization and carry out complex automation to accelerate execution for all CX leaders. It also leverages advanced CX applications to execute and streamline processes. Utilizing Enlighten actions increases business decision-making velocity tenfold. Additionally, it offers unique capabilities that enable organizations to gauge their level of service against industry standards and develop actionable plans to achieve their business objectives quickly.

          Executives can gain faster access to data and analysis, receive actionable insights, and provide a high-level view to ensure that key business objectives will be met. When implemented as part of NiCE CXone, our comprehensive solution suite helps rapidly implement automation recommendations without the onerous overhead of typical research and integration.

          In addition to the contact center, businesses are increasingly using mobile apps, websites, and bots to provide customer service. However, these channels can be costly, disconnected, and difficult to govern. Therefore, it is critical for businesses to manage the efficiency and compliance of their entire CX operations, well beyond their contact center.

          Enlighten Actions provides business leaders with a complete view of the CX ecosystem, highlighting inefficiencies and compliance gaps anywhere they occur. With the click of a button, business leaders can quickly gain insights and operationalize changes, resulting in a more prosperous and efficient business.

          Supercharge your business with Enlighten Actions

          Amplify your business decisions tenfold with Enlighten Actions by revolutionizing your business’s interactions with CX data and operations. Stay ahead of the competition by utilizing innovative conversational AI capabilities to analyze trends, optimize workflows, and automate processes seamlessly. Here's how it can supercharge your business:

          Enlighten Actions goes beyond efficiency, compliance, and overall CX management advantages to deliver exceptional benefits for your business—experience enhanced efficiency by optimizing workforce schedules, improving routing decisions and enabling real-time monitoring of customer interaction contents. Ensure compliance in regulated industries by automatically assessing interactions at risk.

          Manage your entire CX operations from a single generative AI prompt, proactively identifying areas of improvement and making informed decisions. Access insights instantly through Enlighten, accelerating decision-making and operationalizing changes effortlessly.

          Dive into Enlighten Actions

          Sarah, a service operations manager, is determined to stay ahead. She turns to Enlighten Actions for insights and solutions. She simply asks, in plain words: “What do I need to know about my business today?” and Enlighten Action responds with three uncovered trends: an increased CSAT score, rising transfer rates, and a declining Premium Upgrade conversion rate. Recognizing the importance of addressing these trends, Sarah delves deeper into Enlighten Actions' capabilities.

          Enlighten Actions proactively suggests identifying top-performing agents with high CSAT scores, including Jane Rogen, an exceptional agent. Inspired by Jane's performance, Sarah asks Enlighten Action to generate for her an email congratulating Jane and awarding her with a well-deserved gift card. Recognizing and rewarding top performers boosts morale and motivation, setting a benchmark for others to strive for excellence. Enlighten Actions makes identifying and rewarding the right agents an easy and fast activity.

          Turning her attention to improving CSAT scores further, Sarah investigates the challenges agents face with below-average CSAT. Enlighten Actions identifies a common struggle—demonstrating ownership, an agent soft skill identified by NiCE’s unique Enlighten AI capabilities. It then suggests creating personalized coaching packages tailored to individual agents' needs in a matter of clicks. This task, which would typically take hours, is simplified, allowing Sarah to focus on other areas of improvement.

          Next, Enlighten Actions identifies incorrectly routed WhatsApp interactions as the leading cause of rising transfer rates. With Enlighten Actions' guidance, it automatically adjusts the incorrect workflow, with Sarah’s approval, ensuring efficient routing and reducing transfer rates.

          Looking at the declining Premium Upgrade conversion rate, Enlighten Actions reveals to Sarah that industry benchmarks show that 76% of companies automate Premium Upgrades. Inspired by this statistic, Sarah explores their current process. Through a series of simple questions, Enlighten Actions provides Sarah with AI-driven breakdown of the current Premium Upgrade process, and shows her that customer intents related to those upgrades can be automatically detected and understood by Sarah’s AI self-service environment.

          Embracing automation enhances efficiency, reduces errors, and delivers a seamless customer experience. Enlighten Actions not only suggests, but can also actually implement, the automation for these types of interactions.

          Enlighten Actions is a game-changer for service operations, transforming the customer experience landscape. With proactive insights and a user-friendly interface, Actions empowers businesses to identify top performers, address challenges, deliver personalized coaching, optimize workflows, and automate processes. With Enlighten Actions, companies can elevate their service operations, improve customer satisfaction, and gain a competitive edge in today's market.

          Embrace power of purpose-built AI

          To succeed in today's competitive market, businesses must embrace the power of purpose-built generative AI solutions based on internal trusted CX data. Companies can gain a significant competitive edge by leveraging conversational AI-driven insights, automating support, and personalizing interactions. With these tools, businesses can transform their CX strategies, augment human capabilities, predict customer needs, and continuously optimize CX to achieve unparalleled success.

          With Enlighten as their strategic partner, businesses can emerge triumphant, creating exceptional customer experiences that drive loyalty, growth, and market leadership.

          Learn more about Enlighten.

          About the Author

          Elizabeth Tobey

          Elizabeth Tobey is the Vice President of Marketing at NiCE. Previously, she held leadership roles spanning marketing, communications, community, and CX departments at video game, social media, and cloud platform technology companies in both the B2C and B2B spaces. Over the course of her career, she has focused on identifying new and effective ways to create meaningful dialogue between a brand and its customers, and on developing products and programs that are built on relationships, outcomes, and impact.

          See All Blogs

          Follow Us

          Follow us to get the latest news from your preferred Social Network

          linkedinlinkedinlinkedinlinkedin

          Popular Posts

          June 17, 2025

          Building a NiCE world: The stories making the world brighter

          Read

          June 12, 2025

          Turning customer service happiness into a competitive advantage

          Read
          Woman on her phone, excited with the launch of NiCE New World

          June 3, 2025

          Welcome to a NiCE world

          Read
          9 ways to unlock scheduling flexibility and gamify shift management

          May 28, 2025

          9 ways to unlock scheduling flexibility and gamify shift management

          Read

          May 20, 2025

          10 NiCE Interactions experiences everyone will be talking about (And why you’ll want to be part of it)

          Read

          More from the blog

          AI

          Building a NiCE world: The stories making the world brighter

          June 17, 2025

          AI

          Turning customer service happiness into a competitive advantage

          In a world shaken by political instability, economic headwinds, and societal anxiety, one encouraging trend emerges from NiCE’s 2025 Global Happiness Index: customer service happiness is on the rise.

          June 12, 2025

          Woman on her phone, excited with the launch of NiCE New World
          AI

          Welcome to a NiCE world

          At NiCE, we believe great service doesn’t just happen, it’s something we create. Together. People and AI, united on one platform. That’s how we raise the bar for experiences every single day.

          June 3, 2025

        • Proactive trend analysis made easy: Use generative AI’s humanized communications to stay on top of important metrics in your service operations with Enlighten Actions' proactive AI-based trend analysis capabilities. Identify trends quickly, from CSAT scores to transfer and conversion rates, and follow suggestions to help you make informed decisions that boost customer experiences.

        • Workflow optimization: Enlighten Actions actively helps you optimize workflows. When transfer rates increase, it suggests adjustments to ensure interactions are routed correctly and can also implement these changes in seconds. Streamline operations and minimize customer frustration by automating these adjustments, improving efficiency.

        • Process automation: Unlock the potential of automation with Enlighten Actions. Understand the reasons behind low conversion rates, such as incomplete or abandoned contacts, and access valuable industry benchmarks. By automating processes, you can eliminate manual tasks and provide customers with a seamless, hassle-free experience.

        • Daily performance insights: Stay informed about your service operations with Enlighten Actions' daily reports effortlessly—schedule reports to be delivered at a specified time and gain valuable insights regularly. Make data-driven adjustments and improvements to optimize your service operations.

        • Streamlined follow-up processes: Leverage Enlighten Actions to provide insights and propose automated and simplified follow-up actions. Maintaining consistent and efficient customer engagement based on the platform's recommendations improves customer satisfaction and loyalty.

        • Improved compliance: Enlighten Actions streamlines compliance in regulated industries by scoring interactions for quality, compliance, and efficiency. This ensures adherence to regulations and promotes a compliant CX environment.

        • Holistic CX management: Enlighten Actions offers a unified platform to manage CX operations, from digital interactions to the contact center. With Enlighten, business leaders gain a complete view of the CX ecosystem and can proactively identify areas for improvement to enhance overall performance.

        • Unified application suite: Enlighten Actions can be deployed on its own, but offers multiple inherent advantages when paired with the NiCE CXone cloud CX platform, combining more than 45 essential CX applications into a single interface. This eliminates switching between multiple systems, promoting efficiency and faster resolutions.