
No more hype: Here are the trends actually shaping AI-first CX in 2026
Customer experience is undergoing a foundational shift. AI is no longer a set of isolated experiments or incremental improvements.
December 1, 2025


No more hype: Here are the trends actually shaping AI-first CX in 2026
Customer experience is undergoing a foundational shift. AI is no longer a set of isolated experiments or incremental improvements.
December 1, 2025

Why your data is the difference between AI hype and AI impact
Customer experience leaders everywhere are racing to harness AI to deliver faster, smarter, and more personalized interactions.
November 19, 2025

Why empowered agents are your competitive edge in the age of agentic AI
The modern contact center is no longer defined by call volume and scripts.
November 11, 2025
The Payment Card Industry Data Security Standard is a set of accepted policies and procedures designed to protect cardholders and the financial transactions that they execute as well as their personal information. In 2004, four major financial institutions – Visa, Mastercard, Discover, and American Express – came together to develop the set of standards. The standard is built on six major objectives:
PCI Level I compliance means that the company processing the transactions has been verified by a third party, known as a Qualified Security Assessor (QSA). The company hires the QSA to perform regular audits in 12 different categories, with multiple sub-categories within them.
PCI Level II compliance means that those same audits are performed and requirements met, but the company does a self-assessment internally. This is done using a self-assessment questionnaire (SAQ) and is administered by an Internal Security Advisor (ISA).
It is often a misconception that Level II is better than Level I, or vice versa, but that isn’t true. The most important thing for contact centers is to ensure that the requirements are met and vetted by either a third party or internal expert.
There is no security benefit to achieving both levels of compliance. There is a perception some may have that working with a company that has been audited by a third party provides an unbiased opinion and therefore greater peace of mind.
As a company that provides PCI-compliant contact center solutions to companies of all sizes, we get this question all the time. The answer is no. PCI compliance on the part of a vendor or subcontractor does not innately grant a company compliance as well. It is up to the company to perform their own audits or use a QSA to ensure compliance.
For a contact center to be PCI compliant, it requires every element of the transaction to follow all the PCI rules. Consider a transaction where a customer is paying for something over the phone and using the contact center voice channel. The voice lines must be secure and untappable. Often, contact centers will use a tool that masks the credit card number as its being read, so it can be recorded but the agent doesn’t personally hear the number.
Then there is the issue of storage – that data must be secured by the vendor, and the recorded call must be equally secure in their cloud storage. There have even been cases where companies were deemed not PCI compliant because of the level of background noise in their contact centers, which allows callers to overhear agents engaged in other customer conversations.
It can all seem like a lot to manage, which is why most enterprises operating transactional contact centers rely on a cloud-based provider of contact center services that is PCI compliant as opposed to managing it themselves.