What can you do when revenue targets keep increasing but your budget stays the same? It’s a challenge more and more companies are facing – and many of them are looking to their contact centers for solutions. Because progressive leaders understand a new
CX strategy can transform corporate culture; turn customers into advocates; and boost revenue.
Focus on current customers:
It might not sound very radical, but companies that concentrate on existing customers and work on building their loyalty see real results. Up to 30% of their target goal! There are a number of reasons for this, including:
- Conversions on offers to current customers are 2-3 times higher than those to prospective customers
- Loyal customers can become advocates you empower to help accelerate growth
Also, by concentrating on current customers, you can make the most of contact center interactions. This is critical, because unhappy customers inflict a high price, they:
- Result in fewer, or no, repeat sales
- Cost more to service – more time, resources and escalated calls
Grow revenue:
Once you’ve got a strong base of loyal customers, there’s still the question of how to create a CX strategy that turns them into advocates. The Blueprint for Growth provides step-by-step instructions and takes you through this revenue-boosting process:
The
Blueprint for Growth offers contact centers practical advice and proven techniques for growing revenue by turning customers into advocates. The eight initiatives also serve as points of discussion by identifying goals and processes that demand contact center modernization, including: