AI is changing what customers expect from every interaction — and what enterprises expect from every customer experience (CX) platform, implementation, and partner relationship.As you work to unlock new levels of automation, personalization, intelligence, and efficiency, the right partner can make the difference between AI curiosity and confidence.We believe the next era of CX will be shaped by ecosystems and trusted experts working together to help organizations move faster, scale smarter, and turn bold AI ambition into meaningful experiences.That’s exactly why NiCE is preparing to introduce our first partner specialization program: to spotlight partners with proven strengths across our product offerings, vertical markets, and the most important areas of CX innovation.And where are we starting? AI.The NiCE AI Specialization will raise the bar for how we recognize partners with demonstrated AI expertise across our ecosystem, giving customers a clearer way to choose partners. And giving partners a stronger way to stand out as they build, market, and grow with NiCE.We’re already putting expertise in motion through our new NiCE Cognigy Certification approach, which gives partners a clearer path to build role-based AI expertise, and the more than 1,000 people from partner organizations who have achieved the Certified Network Administrator and Engineer (CNAE) Associate Certification in the last six months alone. And we’re excited to announce that AI Engineer Certifications are available now, with AI Conversational Designer and Project Manager certifications launching later this year.
1. Recognizing capability beyond certification
Certifications are a powerful starting point. They help partners build knowledge and readiness to support NiCE AI solutions.But specializations are designed to take it to the next level.The NiCE AI Specialization is being designed to recognize partners who can help customers find their AI starting point, sharpen their transformation goals, and bring the right blend of strategy, technology, and execution to the table.The program will recognize partners investing in scalable, repeatable AI capabilities across architecture, implementation, operations, and customer delivery teams.We’re encouraging partners to look beyond individual training to the repeatable AI capabilities they can build across strategy, design, architecture, implementation, and execution. Think of it as building and offering a “full AI toolkit” with the right people, practices, and performance.For customers, that means a clearer view of the partners ready to guide real transformation. For partners, it creates a stronger way to show the market how they’re helping shape what’s next for the future of CX AI.
2. Giving customers a clearer path to AI expertise
AI is moving fast, and so is the ecosystem of providers, platforms, and partners supporting it. That’s exciting, but it can also make the search for the right expertise feel overwhelming—lots of options, not always an obvious best choice.The NiCE AI Specialization is being designed to make that choice easier by spotlighting partners who can:
Evaluate AI opportunities in the context of real CX goals.
Apply NiCE AI solutions with the technical and operational readiness needed to scale.
Connect big ideas to measurable business outcomes.
This is about giving customers clarity in a fast-moving market. Whether they’re beginning their AI journey or expanding existing capabilities, the specialization will help them choose partners with greater confidence and move forward with the expertise needed to create meaningful AI-powered CX impact.
3. Helping partners stand out in the AI era
With the NiCE AI Specialization, partners will have a clearer way to show the market where they’re building, investing, and ready to make an impact. And as customers look for help applying AI across the enterprise, specialization gives partners a stronger way to say, “this is where we shine,” by:
Showing real AI readiness by demonstrating the skills, knowledge, and practical capabilities needed to design and support NiCE AI solutions.
Standing out for the right reasons by giving customers a clearer view of where they have focused their expertise and how they can develop AI capabilities.
Building momentum with NiCE by aligning more closely to NiCE’s AI strategy, partner ecosystem priorities, and future opportunities to market and lead together.
Deliver what’s next for NiCE partners
This is only the beginning. AI is the first NiCE Partner Specialization because it sits at the center of where CX is headed — and where customers need trusted expertise now.As we prepare to share more details later in the year, our focus is clear: help customers find trusted AI partners, help partners grow faster, and help the entire ecosystem deliver on the promise of a better AI-enabled world.The future of AI-powered CX is already taking shape and turning ambition into impact. We’re excited and looking forward to building that future together.Register your interest in NiCE AI Specialization
Frequently Asked Questions
The NiCE AI Specialization is NiCE's first partner specialization program, designed to recognize partners with demonstrated AI expertise across NiCE's product offerings, vertical markets, and CX innovation areas. It goes beyond individual certifications to identify partners who have built scalable, repeatable AI capabilities across strategy, design, architecture, implementation, and operations — giving customers a clearer way to choose AI-ready partners and giving partners a stronger way to stand out.
A certification validates individual knowledge and readiness to support NiCE AI solutions, while a specialization recognizes a partner organization's repeatable, scalable AI capabilities across multiple teams and functions. In other words, certifications build the skills of individual people; the AI Specialization recognizes the full "AI toolkit" — the right people, practices, and performance — that a partner can consistently deliver to customers.
NiCE is starting with AI because it sits at the center of where customer experience (CX) is headed and where customers most need trusted expertise now. As AI reshapes customer expectations and the ecosystem of providers grows crowded, the AI Specialization helps customers cut through the noise and identify partners who can connect AI strategy to measurable business outcomes.
The specialization helps customers by spotlighting partners who can evaluate AI opportunities against real CX goals, apply NiCE AI solutions with the technical and operational readiness to scale, and connect ideas to measurable business outcomes. This gives organizations — whether just beginning their AI journey or expanding existing capabilities — a clearer, more confident way to select a partner in a fast-moving market.
NiCE partners can pursue role-based AI certifications through the new NiCE Cognigy Certification approach. The Certified Network Administrator and Engineer (CNAE) Associate Certification has already been earned by more than 1,000 people from partner organizations in six months, AI Engineer Certifications are available now, and AI Conversational Designer and Project Manager certifications launch later this year.
Partners can register their interest in the NiCE AI Specialization directly with the NiCE partner team to learn more as additional program details are released later this year. Partners should also begin building repeatable AI capabilities across strategy, design, architecture, implementation, and execution — and pursue available NiCE AI certifications — to position themselves for the specialization.
