The Next Generation of Business Messaging: RCS

Overview

RCS is more than just the evolution of SMS — it's a powerful new channel for delivering trusted, interactive, and personalized experiences. In this session, we'll explore what's driving RCS adoption now, including Apple's recent iOS support, and how businesses can use it to meet rising consumer expectations for proactive, low-effort engagement. Learn how SmartReach enables seamless integration of RCS into your outbound strategy — with compliance, scalability, and results built in.