Overview
A majority (84%) of companies are using proactive outreach. Most assume it's working. Yet new Metrigy research, in partnership with NiCE, found a real gap between what businesses assume and what actually lands with consumers.
Metrigy surveyed 759 companies and 1,000 North American consumers to find out exactly where that gap sits, and more importantly, where it's already closing. This infographic reveals a breakdown of the specific outbound decisions, tools, and channels that separate the programs consumers respond to from the ones they tune out completely.
The research also maps out where the opportunity is largest right now, and why acting on it matters more than it did a year ago. For leaders in sales and marketing, collections, and customer care, it's a chance to see exactly where your own outreach strategy stands today, before a competitor closes that gap first.
What this research uncovers:
- Types of proactive outreach consumers find most useful
- The top 5 ways AI improves outreach performance
- How much AI-assisted campaigns will grow by 2028
- Why you should include AI voice in your proactive strategy
Close the gap before it costs you
