Overview
Proactive outbound engagement is turning the contact center into a revenue-driving engine that reactive service never could, and the shift is already well underway.
New research from Metrigy found that 84.4% of companies are proactively reaching out to customers today, up from just 52.6% a year ago. That's a market moving fast, with more companies discovering the upside every quarter.
The stakes are even higher than most teams realize. Metrigy revealed it only takes an average of just 3 bad experiences before a customer will abandon you. And 26.8% of consumers say a well-timed offer from a rival is all it takes to switch.
How are companies making sure their proactive outreach gets to customers first? With AI. One-third of outbound interactions are already AI-assisted. Metrigy projects that will reach 57.2% by 2028.
Their new white paper reveals how leaders in sales and marketing, collections, and customer care are using AI-powered outreach to make sure their customers stick around and keep buying.
Here's what you'll find:
- See where AI delivers the most outbound value
- Learn why AI-human teams outperform AI or humans working alone
- Discover what consumers really expect from outreach
- Find out what makes customers switch to a competitor
- Find the fastest way to cut costs and boost loyalty
Start driving revenue with the proactive advantage
