Did you know that 73% of business leaders are unsatisfied with their ability to use data to achieve their CX objectives, including ensuring customer satisfaction, growing revenue, or reducing costs? Aberdeen’s research showed that the lack of technologies needed to utilize data ranks among the top challenges. Business leaders are turning to analytics to observe and use data to make the right decisions in addressing these challenges. With the growing use of AI capabilities, including machine learning, automation, Gen AI, and agentic AI, companies are now rapidly leveraging AI-guided analytics programs where they layer machine intelligence into the analytics processes to enhance decision-making.
Users of AI-guided analytics enjoy a 63% greater year-over-year increase in customer satisfaction, and a 46% greater year-over-year increase in annual company revenue compared to non-users. Download this report and you’ll learn how to:
