CCW Special Report: Master the Complexity of Today’s Customer Experience Conversations
- Introduction
- Why displace legacy contact center vendors?
- Key signs it’s time to displace your legacy vendor
- Building a displacement strategy: Step-by-step
- Reducing risk during legacy displacement
- Real-world benefits of displacing legacy vendors
- Displacement use cases across industries
- Best practices for long-term success
- Displacement is transformation, not just migration
Introduction
For decades, legacy contact center platforms provided the foundation for customer service operations. But in today’s fast-paced, AI-powered CX landscape, these older systems are quickly becoming a liability.High costs, limited scalability, rigid architectures, and outdated interfaces now prevent organizations from delivering the agility and innovation customers expect.Enter: the displacement strategy.A well-executed legacy vendor displacement plan allows organizations to replace outdated infrastructure with cloud-native, AI-optimized platforms—improving customer experiences, increasing agent efficiency, and reducing total cost of ownership.This guide breaks down the strategic, technical, and operational considerations for displacing legacy contact center vendors and building a future-ready CX foundation.Why displace legacy contact center vendors?
1. Eliminate high maintenance costs
On-premise or outdated hosted solutions require expensive maintenance, custom integrations, hardware upkeep, and licensing fees. Moving to a modern, unified platform significantly reduces long-term costs.2. Accelerate digital and AI transformation
Legacy systems lack the agility to support new CX technologies—like generative AI, real-time analytics, or omnichannel orchestration. Modern platforms are built with AI at the core, enabling innovation at scale.3. Improve CX through seamless journeys
Disconnected voice, chat, email, and self-service tools are a hallmark of legacy platforms. A modern cloud solution enables true omnichannel experiences—where context follows the customer and escalations are seamless.4. Increase scalability and resilience
Seasonal spikes, global expansion, and remote work demand elastic infrastructure. Cloud-native platforms scale on demand—without infrastructure constraints or latency issues.5. Future-proof your operation
Upgrading to a modern platform ensures compatibility with future channels, customer behaviors, and technologies. Legacy tools often require workarounds to adopt emerging capabilities—or don’t support them at all.Key signs it’s time to displace your legacy vendor
- Frequent outages, downtime, or performance issues
- Inability to integrate with modern tools (CRM, WEM, chatbots, analytics)
- Lack of omnichannel capabilities or real-time data sharing
- Difficulty customizing workflows or updating IVRs
- High total cost of ownership with minimal innovation
- Limited support for remote work or hybrid environments
- Long development cycles for simple changes
- Falling behind competitors in CX metrics (NPS, CSAT, FCR)
Building a displacement strategy: Step-by-step
1. Assess current state and limitations
Audit your existing contact center environment:- Architecture (on-prem, hybrid, hosted)
- Systems and dependencies (IVR, WFM, QA, CRM)
- Channel capabilities and gaps
- Data access and reporting issues
- Performance and uptime metrics
2. Define business and CX objectives
Align the displacement strategy with outcomes that matter:- Improve agent efficiency and reduce handle time
- Enable AI and automation for self-service
- Reduce IT complexity and integration overhead
- Support growth and seasonal elasticity
- Enhance customer satisfaction through faster, smarter service
3. Select the right modern CX platform
Look for a cloud-native contact center platform with:- Omnichannel routing and context preservation
- AI-powered agent assist and self-service
- Real-time analytics and customizable dashboards
- Integrated workforce engagement tools
- Open APIs for CRM, ERP, and data integration
- Proven reliability and global scalability
4. Create a phased migration plan
A full rip-and-replace is risky. Instead, migrate in phases:- Start with one business unit, channel, or geography
- Prioritize low-risk interactions or less complex queues
- Run legacy and new systems in parallel during testing
- Validate success metrics before expanding
5. Prepare and enable your workforce
Legacy displacement isn’t just technical—it’s cultural.- Train agents and supervisors on new workflows
- Offer real-time guidance and embedded knowledge tools
- Set clear expectations and incentives for adoption
- Provide hypercare support during go-live phases
Reducing risk during legacy displacement
- Choose a vendor with deep migration experience
Look for partners who have helped similar organizations transition at scale. - Maintain service continuity
Avoid any gap in customer support by running legacy and new systems in parallel during cutover. - Ensure data compatibility
Work with IT to map data flows, historical interactions, and compliance considerations. - Conduct regression testing
Test every channel, escalation path, and reporting function before rollout. - Establish success metrics early
Monitor KPIs like CSAT, AHT, agent productivity, and FCR before and after the shift.
Real-world benefits of displacing legacy vendors
Faster innovation cyclesNew features and AI tools are added automatically—no costly upgrades, patches, or downtime.Unified customer viewAgents see complete customer history across voice, chat, email, social, and bots—all in one interface.Improved agent experienceStreamlined workflows, real-time assist, and integrated coaching tools reduce burnout and increase engagement.Elastic scalabilityScale operations instantly to handle seasonal surges or expand to new markets—without provisioning servers or infrastructure.Stronger CX metricsClients who modernize see significant gains:- 30–50% improvement in FCR
- 20–40% reduction in AHT
- 20%+ increase in CSAT
- 50%+ boost in self-service containment
Displacement use cases across industries
Retail and E-commerce
Replace fragmented systems with an AI-first platform to handle seasonal spikes and enable personalized digital journeys.Healthcare
Migrate from legacy IVR to cloud-based voice and digital channels with secure, HIPAA-compliant infrastructure.Financial services
Displace outdated systems with AI-powered platforms that ensure regulatory compliance, fraud detection, and real-time insights.Public sector
Modernize from legacy telephony to omnichannel citizen engagement with voice biometrics, transcription, and smart routing.Best practices for long-term success
- Align IT and business goals early in the process
- Choose partners, not just platforms—select vendors who offer advisory support
- Involve agents in the planning phase to ensure usability and adoption
- Create a continuous improvement plan that builds on post-migration feedback and analytics
- Use displacement as a catalyst for CX redesign—not just replacement