How are surveys delivered across channels?
- Voice surveys: Automated post-call IVR surveys capture immediate feedback
- Email surveys: Follow-up links invite customers to provide input at their convenience
- SMS surveys: Quick, text-based surveys offer easy mobile responses
- Digital surveys: Embedded in apps or websites for real-time feedback
- Messaging app surveys: Delivered via WhatsApp or similar platforms for instant engagement
Why is multi-channel survey delivery important?
Offering multiple survey options increases response rates, captures diverse feedback, and reflects a customer-first approach to listening and improvement.What benefits does this bring to CX?
- More accurate, representative customer feedback
- Timely insights to address concerns quickly
- Better alignment of services with customer preferences
- Enhanced ability to track satisfaction trends over time