AI Customer Service & Agentic AI: FAQs

What’s the difference between Agent Assist and Agent AI?

Agent Assist offers rule-based support, while Agent AI goes further by understanding context and learning from interactions over time. NiCE Agent AI builds on foundational assistance to deliver intelligent, adaptive guidance that evolves with each interaction.

How does Agent Assist work?

  • Provides scripted prompts based on predefined rules
  • Surfaces static knowledge articles
  • Offers basic guidance without adaptive learning

How does Agent AI differ?

  • Context-aware intelligence: Understands intent, customer history, and real-time interaction data
  • Continuous learning: Improves recommendations over time based on outcomes
  • Proactive assistance: Anticipates needs and suggests next-best actions dynamically
  • Advanced automation: Handles repetitive tasks and supports agents with predictive insights

Why does this distinction matter?

While Agent Assist supports basic efficiency, Agent AI transforms agent performance by combining intelligence, automation, and contextual learning to deliver faster, higher-quality service.

How does this create a NiCE world?

In a NiCE world, Agent AI elevates agent support beyond static rules, creating adaptive, intelligent experiences that boost efficiency and enhance customer satisfaction.

Create a smarter world, where AI learns, adapts, and empowers agents to deliver their best.

See how it works in action

AI Customer Service & Agentic AI: FAQs