NICE takes a comprehensive approach to analytics that is based on the ability to analyze both unstructured and structured data, coming from all touchpoints of the customer journey and data systems.
NICE CXOne Analytics is focusing on three main key areas:
- How organizations generate insight – providing automated, consistent, easy-to-understand drivers and root-causes
- How organizations predict intent – taking a proactive approach that is based on customer’s next expected actions
- How organizations operationalize – allowing simple but powerful tools to take action and bring insight & prediction to the front customer service lines and the back office