In today’s buyer-driven landscape, speed isn’t just a competitive advantage—it’s a necessity. With 78% of consumers purchasing from the first business to respond, contact centers must evolve beyond traditional lead lists and manual outreach. This guide reveals five actionable strategies to supercharge your lead generation efforts using NiCE’s CXone Mpower SmartReach and CXone Mpower Desk solutions. Learn how to centralize data from digital channels, prioritize leads in real time, personalize outreach with behavioral insights, and automate follow-ups to keep prospects engaged. Discover how leading sales teams are transforming their pipelines with AI-powered tools that deliver speed, compliance, and conversion - at scale.