In an era when customer expectations are skyrocketing and operational pressures are intensifying, traditional approaches to customer service aren’t holding up. Join Robin Gareiss, CEO and principal analyst at Metrigy, along with Andy Traba, vice president product marketing at NICE, to learn why organizations must shift their thinking from reactive to proactive service, integrating front and back-office operations with an AI hyper-platform. Discover how a unified approach from intent to fulfillment, and interactions to workflows, creates a seamless, end-to-end customer experience.