Report

Frost Radar™: Customer Experience Platforms in North America, 2025

Overview

The macroeconomic climate across North America presents a mixed picture. Inflation has stabilized but the labor market is sending mixed signals. The on-again, off-again tariff policy flowing from the Trump administration in the United States creates a level of uncertainty that makes it difficult for businesses to plan. There are concerns about US trade policy with Canada, creating cross-border economic instability. Customer experience platform (CXP) providers would be wise to develop contingency strategies for rapidly shifting trade policies.