High-Impact Gamification by Aberdeen: How the Best-in-Class Excel in the Age of Digital and AI

Overview

Workplaces across all industries are undergoing a fundamental transformation. Digital and AI capabilities are being integrated into both the front office (contact center, service, sales, marketing, and commerce) and the back office (operations, IT, and legal). The drive to maximize productivity, reduce costs, and grow revenue is key to this shift. To succeed, business leaders must adapt performance management programs. Gamification is an effective tool to achieve this. When used properly, it boosts employee engagement, improves productivity, enhances customer satisfaction, reduces costs, and grows revenue. This Aberdeen's report outlines the essential steps to build and execute a high-impact gamification program aligned with key business priorities.