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            • Case Study: 211LA

            Case Study: 211LA

            211 LA Uses NiCE CXone to Create Agent Capacity

            211 LA Mobilizes Fast, Human-Centered Crisis Response with CXone Mpower

            211 LA leveraged its modernized CXone Mpower platform to rapidly scale operations and provide critical housing, safety, and support resources to the displaced residents.

            View story

            Download PDF version

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            Customer Story

            • CUSTOMER PROFILE
            • 01 THE BEFORE
            • 02 DESIRE TO CHANGE
            • 03 THE SOLUTION
            • 04 THE RESULTS
            • 05 THE FUTURE
            • What can NiCE do for you?

            • VIEW A DEMO

            CUSTOMER PROFILE

            211 LA serves nearly 10 million Los Angeles County residents by connecting them with housing, safety, and support resources. When the fast-moving Palisades and Eaton fires swept through the region in January 2025, destroying homes and displacing residents, the organization faced a surge in urgent community needs. 211 LA had already modernized its operations with CXone Mpower, but with a crisis unfolding in real time, the nonprofit tapped into the platform’s full power to scale operations, streamline response, and deliver targeted support to those most in need.

            01 THE BEFORE

            Years of preparation paved the way

            211 LA’s voice, text, and chat lines are open 24/7 to connect Los Angeles County residents with essential health, human, and other social services. The nonprofit has used the CXone Mpower platform, including solutions like NiCE CXone Mpower Interaction Analytics and NiCE CXone Mpower Workforce Management, to support both day-to-day operations and crisis response for more than a decade.

            02 DESIRE TO CHANGE

            Crisis response begins with readiness

            Then, in January 2025, the Palisades and Eaton fires triggered a mass evacuation across Los Angeles County. Thousands of residents were suddenly in need of shelter and guidance, and 211 LA was activated by the LA County Office of Emergency Management to help connect people with available resources. At the same time, 211 LA teams still had to handle non- wildfire- related contacts, including day-to-day requests for support as well as two other ongoing activations: am augmented winter shelter hotline designed to connect unhoused individuals and families with emergency shelter and a temporary program to match vulnerable residents with resources, for example generators for medical needs, during a power safety shutoff.

            03 THE SOLUTION

            Digital resilience powered by CXone Mpower

            Thanks to its existing CXone Mpower infrastructure, 211 LA didn’t need to scramble to build a system—it simply activated it. The organization began onboarding county personnel, segmenting them into skill-based teams, and configuring messaging campaigns to push out critical information to residents. 211 LA was able to train and onboard 200 to 300 new county staff over the course of a weekend, keeping services running without interruption.

            “Having the flexibility to scale up from one second to the next really helped us navigate through this entire activation,” said Jeff Zavala, Director of Programs at 211 LA. “The biggest part of it was just how easy it is to get everyone set up in the system—to get them up and running. It allowed us to organize individuals by teams, and that is a really big part of what allowed us to be flexible and keep track of everyone that was helping us.”

            “The tools themselves are very intuitive,” he added. “When you’re bringing on 200 or 300 people to help from one day to the next, it helps to have a tool people can catch on to and navigate quickly, so they can answer calls and start giving the impacted folks the information they need.”

            Using CXone Mpower, the team routed calls based on agent skill sets and updated its IVR menu system in real time, ensuring that people were quickly connected with the agents providing support for their specific needs. CXone Mpower Interaction Analytics helped surface the most common themes from inbound calls, sentiment analysis helped the team understand not just what people were calling about, but how they were feeling—insight that informed messaging and resource prioritization.

            Behind the scenes, 211 LA’s partnership with NiCE proved critical. The two teams worked closely throughout the emergency activation—launching new user accounts, adjusting routing logic, and coordinating system changes in real time.

            “The NiCE team was the backbone of how we ramped up so quickly,” Jeff Zavala said. “A salesman can promise—‘I’ll be with you from start to finish’—but the folks at NiCE really embody this promise.”

            04 THE RESULTS

            Faster shelter placement, better- informed response

            211 LA recorded 42,000 wildfire-related contacts over the course of the emergency response—nearly half its total volume—without dropping a single call. The organization was able to place over 17,000 individuals in emergency shelters.

            The organization also became a central hub for both resources and communication throughout the activation. Many of its partners lacked the infrastructure to perform proactive outreach at scale, so 211 LA used CXone as the central communication hub. This allowed the organization to share timely information and guide residents toward shelter options across multiple programs using a unified workflow. By centralizing outreach and routing through CXone, 211 LA reduced inefficiencies, avoided service disruptions, and maximized the impact of its staffing and partner network.

            “At the highest point we were sending about 6000 SMS messages about twice a week,” said Gilbert Zavala, Communications Director for 211 LA. “We weren’t waiting for people to reach out—we were contacting them first, getting information to them quickly.”.

            05 THE FUTURE

            Continued improvements for emergency response

            Looking ahead, 211 LA plans to expand its use of the CXone Mpower platform, including AI-enabled tools that will allow it to scale even more quickly when the next crisis hits.

            “211 LA was the lifeline for wildfire survivors—and NiCE was ours,” Gilbert Zavala said. “They provided an extra level of empathy and human touch that really stood out, and there was never a drop in service. It’s more than a solution; it’s a lifelong partnership.”

            “211 LA was the lifeline for wildfire survivors—and NiCE was ours. It’s more than a solution; it’s a lifelong partnership.”

            Communications Director
            211 LA

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            GILBERT ZAVALA

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            ABOUT

            211 LA is a nonprofit agency that provides 24/7 access to health and social services for residents of Los Angeles County. It connects individuals and families to critical support, including shelter, food, crisis counseling, and disaster assistance.

            INDUSTRY

            Non-profit

            WEBSITE

            www.211la.org

            LOCATION

            San Gabriel, California

            SIZE

            48 full-time agents, 30 care coordinators, plus supplemental agents during crises

            PRODUCTS

            • CXone Mpower
            • CXone Mpower Interaction Analytics
            • CXone Mpower Workforce Management
            • SMS and Outbound Dialer tools

            GOALS

            • Scale operations in real time during emergencies
            • Reach vulnerable populations before harm occurs
            • Use analytics to drive faster, smarter response

            FEATURES

            • Real-time reporting and dashboards
            • AI-driven topic and trend detection
            • Automated SMS and dialer-based outreach
            • Dynamic workforce scaling and agent enablement