What is Enterprise Relationship Management (ERM)?
Enterprise relationship management (ERM) is a business strategy that leverages an organization's network to maximize revenues. Constituents within that network may include business partners, suppliers, customers, and employees, to name a few. Enterprise relationship management (ERM) involves transparent sharing of data and coordination of business processes.
Because it involves so many different groups, enterprise relationship management (ERM) is often considered a change management effort, focusing on people, rather than a technology initiative. However, there are several technologies that can be leveraged to support enterprise relationship management (ERM) efforts, including customer relationship management (CRM) applications, human resource management (HRM) systems and enterprise resource planning (ERP) applications. Data from these systems is critical to executing successful enterprise relationship management (ERM) initiatives.
How NICE can help
NICE is the market leader in providing customers the cloud contact center software they need to deliver consistently exceptional customer experiences. Benefits include:
- Insightful analytics to facilitate enterprise relationship management (ERM) initiatives
- Modern ACD providing digital first omnichannel routing and increased business agility
- Integrated and comprehensive workforce management solutions to engage and empower contact center agents to achieve business goals
- Omnichannel customer journey management
CXone provides an intelligent, unified suite of applications covering the breadth of contact center management disciplines, simplifying administration and streamlining the user experience.