​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Sales Effectiveness Analytics​

Better analytic​s means better sales

Your customers constantly interact​ with you on a daily basis, using a wide variety of communication channels. R​ecognizing potential sales opportunities among millions of interactions seems impossible.


But even expert salespeople need the best, most up-to-date information and useful analysis to effectively close the deal. ​

​Identify hidden sales opportunities, in real time

For effective sales, especially cross-selling and up-selling, your frontline agents need the tools to identify sales opportunities in any customer communication. This is Sales Effectiveness Analytics.

Instant on-screen cues guide your agents to the next best action, using breakthrough real-time speech analytics technologies and text-based algorithms. For the most effective outcomes, our real-time guidance also takes into account:

  • Common customer objections
  • Changing trends in customer purchasing behavior
  • Customer sentiment toward competitors

When you give your agents the confidence of improved sales effectiveness, you empower them to help achieve your top business goals.

  • Improve and increase cross-sell and up-sell efforts
  • Optimize marketing campaign effectiveness
  • Highlight customers who require immediate attention
  • Ensure compliance with interaction scripts and industry regulations​

Revea​​l underlying sales insights

To best drive your sales effectiveness over time, your managers also need the power of broad historical analysis and a deep understanding of customer needs.  

  • Identification and analysis of missed sales opportunities
  • Root causes of sales failures
  • Long-term comparison of sales efforts and strategies
  • Identification and promotion of best agent practices​

With these hidden insights revealed by NICE Sales Effectiveness Analytics, quality assurance and agent coaching are easily aligned with your overall sales goals.​​

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