What the Super Bowl Ads Can Tell Us about Speech Technology

Super Bowl ads are a fantastic window into the latest and greatest products on the consumer market. This year, speech technology was in the spotlight among the most talked about ads.

Amazon introduced its contribution to the Internet of Things with an ad for Echo, its voice-activated wireless device control and speaker system. Watch Alec Baldwin, Dan Marino and friends have fun with it: 


And Hyundai's latest feature in the Elantra , talk start, showed us that voice recognition can sometimes be a matter of life and death:

What was naturally not said in those ads is that there have been some development challenges along the way, especially with accurate voice recognition in noisy environments - such as in a moving car, at a loud party, or in a busy office. In the consumer service contact center, for example, accurate and effective speech tech is extremely important. Almost as important as for escaping hungry bears. 

That's why we at NICE have incorporated a breakthrough technology called Deep Neural Networks into our Interaction Analytics solutions, creating an analytics powerhouse of actionable insights from every customer communication. This innovative technology enables increasingly common voice-dependent solutions to work as they should even over the loud background noise common in the real world.

How does it work?

Patterned after the structure of the human brain, Deep Neural Networks employs artificial neural networks in new and innovative ways for the analysis of audio. It expands the depth, breadth, and accuracy of the results without driving computational costs beyond what is practical for any business.

In practical terms, what this means is that our Interaction Analytics solutions won't confuse a customer's worry over what the bank "might do to block the money, maybe" with "Mountain Dew's puppymonkeybaby." (Which, between us, is actually much more worrisome than the bank.)

Click the link below to listen to the recording of our "Analytics with No Limits" webinar:

Talking about the Super Bowl, what ever happened to that famous one with, "You just won the Super Bowl. What are you going to do next? 'I'm going to Disney World!'" Well, if you missed Peyton Manning at Disney World, you'll have another chance to meet him. The Denver Broncos quarterback will be back in Orlando as the keynote speaker for the 2016 NICE Interactions conference, which is slated for May 23-25.