As you prepare for Valentine’s Day, you may be thinking about how you can delight your significant other. However, at NICE, we’ve been thinking about how you can show some of that love to your customers.
After a great deal of research and eating chocolates to see if they really did make us feel more love, we found four scientifically proven laws of love that can help your relationships with customers blossom—and not grow your waistline.
Truth 1: Love Happens in an Instant.
In fact, it happens in 1/5 of a second. While it happens quickly, it is a complex cocktail. Using fMRI’s to study the brain, Stephanie Ortique found that that many parts of the brain are involved with falling in love. However, love is concentrated in the reward center and is designed to help us overcome obstacles.
Every interaction you have with a customer is a chance for them to fall in love with you. However, early interactions –if positive—can set the tone for your relationship with that customer. If you can delight them at early stages, they’ll be more likely to forgive you if something unexpectedly goes wrong down the road.