Inbound marketing, data, science, content, customer experience. This week’s Re-inventing Digital Marketing CMO Perspectives blog is jam packed with all the modern CMO needs to succeed at marketing in this customer-centric world. Enjoy!
Asking, "Is Customer Experience the Most Important Level?" John Waldron says, "Of course it is," and he would be right! As he says, in today’s competitive, digitally-oriented business world, it’s not enough any longer to simply sell products or services – we must sell experiences. Here are Waldron's recommendations for 4 ways inbound marketing can improve the customer experience. Do you have any tried and tested methods?
According to this piece by Bob Hutchins, there is a science to social media and when the best time to post is. We are a bit dubious, as the premise of this science is by platform and not by audience. For example, the article says to post to Facebook toward the end of the week. Surely this cannot be true for everyone, like busy parents who plan their week on Sunday and mums with very small babies who tend to be on FB in the early hours of the morning. As the title of this piece says, "Science says there's a right time to post to social media," and your customer insights and data will tell you exactly what that time is.
At the recent B2B Marketing Exchange event in Scottsdale, Arizona, Jeff Marcoux, CMO Lead, World Wide Enterprise Marketing for Microsoft explained to the crowded room that he is a bit of a “Customer Experience Crusader.” Marcoux made a strong case for why we, as marketers and sales professionals, need to help transform ourselves and our organizations to be lazer-focused on the customer. To create great customer experiences, Marcoux offered great advice, and Quarry have kindly and brilliantly summarized it all for you. A must-read!
Although "content is king" is not a new concept, The Content Marketing Institute together with Marketing Profs and Curata released an essential study recently that found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Content marketing works, and Christine Comaford, a Neuroscience-Based Leadership & Culture Coach and Forbes contributor, will show you how in this informative piece.
This week’s TWEET OF THE WEEK comes from marketing guru @Jaybaer live with his 4 Ways to Fix Your Broken Content Marketing