Reinventing Digital Marketing and More | CMO Perspectives (21st June, 2016)

It is sometimes so hard to narrow down the great content for CMOs each week to just 5 pieces, that this week we have 6 pieces for you. Featuring Lauren Teague on talking about getting ahead of this year’s social media trends; with a great blog on 3 trends that will drive digital transformation; The great Ted Rubin with his “Good Marketing + Great Customer Service = Omni-Channel Success;” and more... Also don’t miss this week’s TWEET OF THE WEEK from @TheCMOclub. Enjoy!

How to Get Ahead of This Year’s Social Media Trends []
Convince and Convert, lead by the impressive Jay Baer, has some of the best guest bloggers and this piece from Lauren Teague is just one small example. As she says, we are half-way through the year and as you may be looking back at your social media plans and goals for the year you may realize that they need attention. Here she outlines what this year's main social media trends are and how to get ahead of them. Great stuff!

CMO Spotlight: 3 Trends That Will Drive Digital Transformation []
Charm Bianchini attended last week's Argyle CMO Forum in San Francisco, which brings together marketing leaders from various industries to discuss new marketing strategies and best practices. One of the key topics of discussion was digital transformation. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. However, there are many challenges to overcome in order to achieve success. In this blog post Bianchini asks, "How do you implement innovative digital strategies and meet revenue goals at the same time?" By, understanding customer behaviour; Personolizing the Customer Experience; and Engaging with customers to build lifelong relationships.

Why CMOs Must Shift the Dialogue from Marketing Budgets to Revenue Targets []
This is the second piece we have chosen to highlight from Oracle recently, that must mean they are doing something right. In this CMO Corner piece, Imran Syed says that it is time for CMOs to shift the dialogue from marketing budgets to revenue targets. In order to make this shift, more and more CMOs need to shift away from conventional marketing budgets and get interested in setting, attaining, and measuring revenue targets.

Attention Marketers: The Customer Journey Is Not About You []
It really isn't, about you! We are talking about the customer journey and this great piece by Caitie Gonzalez. Marketers are putting in a lot of effort to be present across a myriad of channels — paid search, social, website, and more. They know they have to exist where their potential customers are but do they truly understand the goals and preferences of consumers when they are designing the omnichannel customer journey? Gonzalez says it’s time to take a step back and think about what consumers want from a purchase journey. To help you get started, here are her three key things every consumer expects.

10 Reasons Why You Should Spend $10 Per Week on Facebook Advertising []
If it says it on then it must be so. Jason Parks gives his, "10 Reasons Why You Should Spend $10 Per Week on Facebook Advertising." It all comes down to the declining FB Organic Reach, and if you don't understand it, we suggest you read this very succint piece by Parks.

Good Marketing + Great Customer Service = Omni-channel Success []
In today’s world businesses no longer have the luxury of compartmentalizing the customer experience. Consumers have a multitude of ways to engage with a company: walking into a physical store; browsing a catalogue, visiting a website, or using social media. They also have multiple devices for accessing products or services, from desktops to smartphones. So it’s now up to brands to ensure that a consumer’s experience is seamless across all these channels (Omni-channel). However, as Rubin says, that’s easier said than done, because many brands are not used to thinking in these new terms. Ensuring consistent, Omni-channel experience means that marketing and customer service go hand in hand. Or at least they should. In practice, there’s often a huge gulf between the two groups, if they interact at all. Too often, marketing opportunities are the carrot, and customer service “obligations” are the stick. Rubin goes on to explain how Good Marketing + Great Customer Service = Omni-Channel Success.

This week’s TWEET OF THE WEEK comes from @TheCMOclub, make sure you follow them for great weekly tips and insights:



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