Customer experience is the new competitive battlefield for companies. It's proving to be the only durable competitive advantage. That's why businesses are shifting their attention from differentiation based on product or pricing toward overall customer experience.
Take our short quiz to find out where are you located on the race for Customer Experience leadership.
About the Author
Nevo Peretz is a customer development expert who spent the last decade in leading customer development, marketing and strategic initiatives in large organizations and startups. In his role at NICE Systems, Nevo acts as a liaison between the product house and the market, demonstrating the different ways NICE brings value to its customers.