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Demystify the Customer Journey


Keep it simple, get it right for VOC success.

If you’ve been using surveys to gauge customer opinions, you’re already taking the first step to understand your customers’ experience.

Now, it’s time to take the next step towards developing a comprehensive Voice of the Customer (VOC) program: mapping your customers’ journey. It can seem complicated and complex, but it doesn’t have to be—and it shouldn’t be.

This eBook explains the role that the customer journey plays in experience management and how a customer journey approach to your VOC program will help you boost customer loyalty and increase lifetime value.

Get the eBook now to learn:

  • The five key elements of a VOC program
  • Why to take a “Goldilocks” approach to mapping the customer journey
  • How to identify CX pain points and moments of truth
  • How to build a blueprint for a successful CX program