White Papers

The ROI of VOC: Create happy customers, drive efficiency & improve financial results


Modern contact center programs have transformed from being cost-centric to customer-centric. Yet, visibility into changing customer expectations and behavior remains the top challenge affecting contact center and CX executives’ activities.

In this Aberdeen Research report, discover how infusing voice of the customer (VOC) insights within contact center activities helps firms boost efficiency, keep in-tune with changing customer needs, and improve overall financial health.