Taking a Strategic Approach to Deploying AI in the Contact Center

Overview

In the evolving world of contact centers, AI technology has emerged as a critical imperative. Jon Arnold, principal at J Arnold & Associates, provides compelling use cases on how to align the adoption of AI with broader organizational objectives.

This white paper provides two distinct approaches organizations take when it comes to their AI investment – Applications-Driven and Outcomes-Driven – to guide decision-makers in selecting the most appropriate AI path. By shifting the focus from AI applications to desired outcomes, organizations can: