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      What is a CTI Server?

      CTI, computer telephony integration, is technology that integrates an organization's telephone system with their business applications, typically to give the business applications more control over calls. An IVR (interactive voice response) is an example of an application that is made possible by CTI. CTI is typically architected as a client-server solution and a CTI server is the server part of the platform. A CTI server is software, although people may use the term CTI server to describe both the software and the hardware on which it's loaded.

      CTI server software may be loaded on the same computer as the client. This is found in small offices with just a couple of employees, such as sales staff, who need to use the CTI capabilities. Larger operations, such as contact centers, will have physically separate server hardware. Many companies use a cloud-based solution. Having a contact center and a CTI server in the cloud offers benefits such as eliminating the need for internal staff to support CTI server hardware and related software, as well as greater flexibility to add features or to scale up or down.

      CTI plays a critical role in the modern call center because it is the engine behind so many important capabilities that improve efficiency and the customer experience. CTI enables identifying callers up front, so that when an agent answers a routed call they are presented with customer data from the company's CRM application. Even before that agent is assigned the call, the CTI server is powering intelligent routing to make sure the caller will be assisted by the agent that best meets the their needs. CTI enables the type of service consumers have come to expect and can improve the service provided by agents.

      How NiCE is Redefining Customer Experience

      NiCE offers the industry’s only unified AI platform for customer service automation. CXone Mpower revolutionizes how organizations automate customer service from start to finish—with channels, data, end-to-end workflows, and enterprise knowledge converging to improve customer experience at scale. With domain specific AI trained on the industry’s largest CX dataset, an open framework with endless integration possibilities, and a complete suite of advanced AI applications, CXone Mpower is one platform built for organizations of all sizes to deliver seamless customer service experiences, boost operational efficiency, and drive better outcomes.

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      Omnichannel interaction routing

      Digital and Voice Channels

      Automatic Call Distributor (ACD)

      Interactive Voice Response (IVR)

      Proactive Engagement

      Automated notetaking

      AI Copilots

      Interaction Recording

      Quality Management (QM)

      Performance Management (PM)

      Feedback Management

      Interaction Analytics

      Autopilot

      Proactive AI Agent

      Knowledge Management

      Experience Optimization (XO)

      CRM Integrations

      UCaaS Integrations

      Call Center Software

      Customer Experiences

      Enlighten AI for CX

      Interaction Orchestration

      Workforce Augmentation

      Service Automation

      Platform