Driving the Customer Experience Digital vs. Physical

Driving the Customer Experience Digital vs. Physical

​Today's consumers expect an effortless and personalized experience; they are used to digital experiences provided by the likes of Google or Facebook, and feel frustrated by the fact that speaking with their bank is a completely different story. With the current focus on customer experience, and the continuing gap between digital and human interactions, there’s a growing need to adopt a digital data driven approach, for a ‘digital transformation’ of the entire customer experience.​

Driving the Customer Experience Digital vs. Physical

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