Most companies use AI simply to cut costs or handle call volume—thinking far too small. While they tinker with basic automation, forward-thinking organizations are creating magical “first-class upgrade” moments that transform ordinary customer interactions into unforgettable experiences.

In Opus Research’s new report, The Future of AI-Powered Experiences: How AI Agents and Intelligent Automation Assist Companies in Elevating the Customer Experience, you’ll discover how companies at every stage of AI maturity can evolve from using AI as a basic problem-solver to deploying intelligent systems that anticipate needs, personalize interactions, and leave both customers and employees say, “Wow!”

The difference? Customers who don't just stay—they become your biggest advocates.

Here’s how industry leaders leverage next-gen AI:

• Transform service with agentic AI that resolves issues autonomously
• Deliver personalized experiences that anticipate customer needs before they arise
• Boost agent productivity with AI copilots that eliminate repetitive tasks
• Create seamless omnichannel journeys with intelligent workflow automation

The future of AI is here—are you bold enough to seize it?