A new report from MIT Technology Review Insights, “The connected customer,” explores how leading organizations shift from AI potential to CX impact. Learn more about how to use the latest AI innovations to amplify human expertise and automate intelligently.

From improving customer satisfaction to empowering frontline agents, the report makes one thing clear: the future of CX lies in building an intelligent, connected system that brings people and technology together to deliver better service outcomes.

Whether you're just getting started or scaling transformation, this report delivers timely insight for CX and tech leaders.

Inside the report, discover:

• Why agentic AI is a game changer
• How AI personalizes service and boosts agent productivity
• Why a unified platform eliminates data silos
• What research-backed strategies global CX leaders are using
• How AI augments human expertise for better service

See what’s shaping tomorrow’s customer experience